Oshe Automotive Enhances Board With Industry Veteran Jens Sverdrup

Published: Wednesday, June 19, 2024, 20:36 [IST]

Northampton-based Oshe Automotive has announced the appointment of Jens Sverdrup to its Board of Advisors. Sverdrup, known for his extensive experience in the automotive industry, brings a wealth of knowledge to the company. His career includes roles such as Director of Sales and Marketing at Koenigsegg Automotive and Chief Commercial Officer at Czinger Vehicles. Currently, he serves as Chief Commercial Officer and Chairman of Zenvo Automotive.

Oshe Automotive is dedicated to re-engineering classic Land Rover Defender and Porsche 911 models. The company prides itself on combining passion, craftsmanship, and advanced technology in limited production runs. Each vehicle is designed to tell a unique story for its owner, reflecting the company's commitment to quality and individuality.

David Lane, founder of Oshe Automotive, expressed his enthusiasm about Sverdrup joining the team. "Jens gives us incredible access to his experience with commercial ventures and how to structure these things in the best way that will work for us," Lane stated. He emphasized that Sverdrup's involvement adds significant credibility to the company.

Sverdrup shares a deep passion for classic cars, aligning perfectly with Oshe Automotive's vision. "I have a passion for older cars and this is a passion project," Sverdrup said. He believes in Lane's vision, which began when Lane learned to drive in a Land Rover Series II at the age of five.

Oshe Automotive operates from a workshop in a rural village in Northamptonshire. The company focuses on creating high-quality re-creations of iconic vehicles like the Porsche 911 and Land Rover Defender. Models include the safari-spec Okavango based on the Defender 90 and the luxurious Zambezi Defender 110 pick-up.

"It’s a very saturated field, but David is offering something different, something very personal," Sverdrup noted. He highlighted that Lane's personality and vision are evident in each car produced by Oshe Automotive.

The Art of Automotive Craftsmanship

Sverdrup views the automotive field as an art form rather than just an industry. "To me cars are an expression, an art that just happens to be rolling," he said. He believes that Oshe Automotive embodies this philosophy by combining innovation with artistry to create vehicles that evoke strong emotions.

Oshe Automotive takes its name from Oshe, the African God of Thunder, symbolizing the power and performance of its re-engineered vehicles. The company's mission is to create cars that stir emotions and remain timelessly cool, whether on-road or off-road.

Contact Information

For more information about Oshe Automotive, visit their website at www.osheautomotive.com. For press inquiries, contact David Lane at [email protected].