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Jeep Wagoneer S Launches Campaign Highlighting Luxury And Off-road Capability In Electric SUVs
The Jeep Wagoneer S, the brand's first global battery-electric vehicle (BEV), is set to debut in the U.S. and Canada. The launch will be accompanied by a marketing campaign titled "Beautiful Things Can Still Get Dirty." This campaign aims to highlight that luxury and capability can coexist in an electric vehicle. The 60-second film will premiere on YouTube, while a shorter version will air during Netflix's Christmas Day football games.
The Jeep Wagoneer S offers impressive performance with 600 horsepower and 617 lb.-ft. of torque, allowing it to accelerate from 0-60 mph in just 3.4 seconds. It also boasts a range of up to 300 miles on a single charge. The vehicle features the exclusive Selec-Terrain traction management system with five drive modes: Auto, Sport, Eco, Snow, and Sand, ensuring adaptability to various conditions.
The interior of the Jeep Wagoneer S is designed with technology integration in mind. It includes a best-in-class 45 inches of total display screen among EVs and a segment-exclusive interactive front passenger screen. Additionally, it comes with premium heated and ventilated seats and a 19-speaker McIntosh Premium Entertainment System.
Externally, the Wagoneer S showcases elegant black accents, a redesigned seven-slot illuminated grille, and standard dual-pane panoramic sunroof. The vehicle rides on 20-inch wheels, adding to its sleek aerodynamic design. Buyers have the option of a Level 2 home charger or $600 public charging credits through Free2move Charge.
The Jeep Wagoneer S is priced starting at $71,995 in the U.S., including destination charges. It qualifies for the Inflation Reduction Act Retail and Lease EV credits. The vehicle will be available at Jeep EV certified dealers in January 2025. Dealers are preparing for this launch by enhancing infrastructure and training staff for specialized BEV products.
"As we launch our first marketing campaign for the all-new Jeep Wagoneer S, we’re telling consumers that luxury and capability do not have to be mutually exclusive when considering their first, or even second, electric vehicle," said Raj Register, chief marketing officer at Stellantis North America.
Jeep Brand Heritage
Jeep has built its reputation over more than 80 years as an authentic SUV brand known for off-road capability and high-tech features. The brand continues to offer vehicles that provide safety and versatility for adventurous journeys. By 2025, all Jeep vehicles in North America will have electrified variants as part of their global electrification initiative.
"The Jeep Wagoneer S isn’t limited to just being beautiful; it breaks free from the confines of luxury stereotypes into the great outdoors," stated Bob Broderdorf, senior vice president of Jeep brand North America.
The "Beautiful Things Can Still Get Dirty" campaign was developed in collaboration with Chicago-based agency Highdive. This initiative underscores how Jeep vehicles remain true to their roots while embracing modern advancements like electrification.
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