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Jasleen Royal Endorses The Stylish And Sustainable BYD ATTO 3 In India
BYD India, a subsidiary of the leading New Energy Vehicles (NEV) manufacturer globally, has delivered the newly launched BYD ATTO 3 Superior variant to composer, singer, and artist Jasleen Royal.
This year marks BYD's 11th anniversary in India's electric segment, showcasing significant industry success and a focus on building a comprehensive EV portfolio. This handover underscores the rising popularity of the BYD ATTO 3 in India and aligns with BYD India's goal to enhance sustainable motoring accessibility.
Jasleen Royal is a multi-award-winning singer, songwriter, and composer known for her versatility across various languages. With 2.8 million Instagram followers and 1.16 million YouTube subscribers, her music enjoys widespread popularity on streaming platforms.
Her rise to fame through self-taught musical skills and a one-woman band performance on India's Got Talent mirrors BYD India's dedication to innovation in the electric vehicle sector.
BYD ATTO 3 Variants
The recent introduction of Dynamic, Premium, and Superior variants of the BYD ATTO 3 caters to diverse customer preferences and budgets. This strategic move follows the remarkable success of BYD ATTO 3, with over 600 bookings received – a strong indicator of its dominance in the Indian EV market. The Dynamic variant is available at an introductory ex-showroom price starting at INR 24.99 Lakh, making it one of the most accessible pure electric SUVs.
Mr. Rajeev Chauhan, Head of Electric Passenger Vehicles (EPV) Business at BYD India, stated, "We're thrilled to welcome Jasleen Royal to the BYD family. Jasleen embodies innovation and style, perfectly aligning with the BYD ATTO 3. This vehicle offers a superior driving experience with cutting-edge technology while minimising environmental impact."
Performance and Range
Each variant of the BYD ATTO 3 has been meticulously crafted to meet customers' unique needs and has received certification from the Automotive Research Association of India (ARAI).
The Premium and Superior variants offer an impressive range of 521 km* ARAI tested and 480 km* NEDC with a battery capacity of 60.48 kWh. The Dynamic model offers a commendable range of 468 km* ARAI tested and 410 km* NEDC, powered by a robust battery capacity of 49.92 kWh.
Jasleen Royal shared her excitement about joining the BYD family: "Creativity isn't just about music; it's about finding innovative solutions. The BYD ATTO 3 is a perfect example – offering a stylish and powerful driving experience while being eco-friendly." She also expressed admiration for its music-inspired design features like guitar strings.
BYD's Commitment to Innovation
BYD recently announced the launch of the BYD EV INNOVATE-A-THON initiative designed to encourage innovation among engineering students in India. Conducted in collaboration with the Automotive Skill Development Council (ASDC), this initiative aims to promote skill development and foster creativity in the electric vehicle domain.
With an expanding dealership network comprising 26 showrooms across 23 cities, BYD India is dedicated to providing top-notch service nationwide. As a proud Fortune 500 company, BYD continues accelerating towards a greener future contributing to its vision to 'Cool the Earth by 1°C’.
Celebrating its achievements over eleven years in India’s electric segment reflects both its market strength and commitment to excellence within this evolving industry landscape.
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