Limited Edition INEOS Grenadier 1924 Celebrates Belstaff's Centenary With Exclusive Design

INEOS Automotive, a leading car manufacturer, has recently unveiled its first limited edition vehicle, the Grenadier 1924, in celebration of the 100th anniversary of iconic clothing brand Belstaff. This exclusive release will consist of only 1,924 vehicles, each featuring a unique production number and distinctive Belstaff centenary badging. The order books for the Grenadier 1924 will open globally on June 26, 2024.The Grenadier 1924 stands out with its bold and eye-catching design. It showcases a contrasting colour palette of Magic Mushroom and Inky Black, complemented by gloss black diamond-cut 17-inch two-tone alloy wheels. The vehicle's interior boasts exclusive leather trim and a dark green finish on the dashboard, centre stack, overhead console, switchgear, and door cards. The steering wheel, handbrake grip, and passenger grab handle are adorned with black saddle leather trim, while the dark grey headlining adds a touch of elegance.Lynn Calder, CEO of INEOS Automotive, expressed his admiration for Belstaff's enduring style and the Grenadier 1924's exceptional aesthetics and performance. He emphasized that both brands share a commitment to producing high-quality products that stand the test of time. Belstaff has been trusted by generations of bikers, sportspeople, and trendsetters, making it an ideal partner for INEOS Automotive.To mark this momentous occasion, INEOS Automotive will showcase the Grenadier 1924 at a centenary event in Stoke-on-Trent from May 24 to May 28. This event will provide an immersive brand experience for attendees, featuring rare pieces from Belstaff's history sourced from around the world. Talks, screenings, workshops, and other activities will be available to members of the public as well as invited VIP guests, collectors, and members of the Belstaff community.The Grenadier 1924 will be available for order globally from June 26, 2024. Customers can place their orders through the official INEOS Grenadier website and authorized INEOS retailers in all global sales markets. With its unique design and limited production run, the Grenadier 1924 is expected to attract car enthusiasts and collectors worldwide.INEOS Automotive, a subsidiary of INEOS, is known for its commitment to engineering rugged and reliable vehicles. The company's portfolio includes the Grenadier, a globally recognized 4x4 vehicle that combines British spirit and design with German engineering excellence. INEOS Automotive employs a team of automotive professionals dedicated to delivering high-quality products that meet the demands of modern-day consumers.Belstaff, founded in Stoke-on-Trent in 1924, is a British heritage brand renowned for its durable and stylish apparel. Over the years, Belstaff has provided protective clothing for race-car drivers, wind-proof smocks for Marines, and insulating gear for mountaineers. The brand's independent spirit and purpose-led design have attracted a community of individuals who value quality and innovation.As INEOS Automotive celebrates Belstaff's centenary, the Grenadier 1924 serves as a testament to the enduring legacy of both brands. This limited edition vehicle embodies the shared values of authenticity, craftsmanship, and timeless style. With its striking design and exceptional performance, the Grenadier 1924 is set to make a lasting impression on car enthusiasts and fashion aficionados alike.For more information about INEOS Automotive and the Grenadier 1924, please visit www.ineosgrenadier.com. To learn more about Belstaff and its rich history, visit www.belstaff.com.Contact:Russell MinahanHead of [email protected]+44 (0) 7786 275 912Matt MoorePFPR Communications+44 (0) 7715 [email protected]