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INEOS Automotive Introduces Vehicle Locator For New And Certified Used Grenadier Models Across Key Markets
INEOS Automotive has introduced a new online platform in the UK, designed to streamline the process of locating pre-configured new and Certified by INEOS used Grenadier vehicles. This service will soon expand to Germany, Australia, South Africa, and the US by the end of 2024. The platform offers comprehensive details on each model available for sale in these regions.
The innovative tool provides potential buyers with access to detailed specifications, images, videos, and service history for all Certified by INEOS used vehicles. Customers can also explore finance options through Santander Consumer Finance in the UK, Germany, and the US, as well as Pepper Money in Australia.
Mike Whittington, Chief Commercial Officer at INEOS Automotive, stated, "From the earliest days of the business, we focused on providing an exceptional buying experience for customers. This new platform will ensure they have online access to every Grenadier model on sale in their country, so they can easily choose and finance their vehicle with peace-of-mind."
To develop this service, INEOS Automotive collaborated with Nexus Point, a digital automotive sales specialist. Nexus Point's scalable Apex platform integrates seamlessly with INEOS's existing management systems. This integration aids retail partners in managing both new and certified used vehicle inventories efficiently.
Ross Giblin from Nexus Point commented on this collaboration: "Our scalable Apex platform is perfectly tailored to work with INEOS Automotive’s growing sales network and its combination of agency and dealership models. Apex plugs directly into INEOS Automotive’s existing software and will accelerate sales growth by ensuring potential customers will have access to every Grenadier on sale in their market. We’re looking forward to rolling it out to other key markets."
The initiative aligns with INEOS's commitment to enhancing customer experience by providing easy access to vehicle information and financing options. The company aims to simplify the purchasing process for customers worldwide.
Background on INEOS Automotive
INEOS Automotive was established in 2017 when Jim Ratcliffe identified a need for a robust 4X4 that meets modern standards of compliance and reliability. The company launched the Grenadier in 2022 as a global 4X4 combining British design with German engineering excellence.
The Grenadier is renowned for its off-road capabilities while offering modern comfort and refinement. In 2023, a double-cab pick-up version named Quartermaster was introduced. Additionally, plans for an electric-powered 4X4 are underway.
INEOS Automotive operates under INEOS Group Limited, a major player in petrochemicals and speciality chemicals manufacturing. With operations spanning 194 sites across 29 countries, INEOS employs over 26,000 people globally.
This new platform marks another step towards enhancing customer engagement by making vehicle selection more accessible and convenient across key international markets.
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