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June 2024 Automotive Sales: Skoda And Volkswagen Analysis
Passenger vehicle sales in India remained stagnant in June 2024, with many automakers reporting lacklustre performance. Companies offered significant discounts and price cuts to attract customers, but registrations continued to decline. Inventory levels of passenger vehicles reached an all-time high, ranging from 62-67 days.
Skoda Auto experienced a 35% year-on-year (YoY) decline in sales for June 2024, selling 2,566 units compared to 3,966 units in June 2023. Month-on-month (MoM) sales also fell by 11%, down from 2,884 units sold in May 2024. Each of Skoda's models—Kushaq, Slavia, and Kodiaq—contributed to this decline.
Skoda Sales Breakdown
The Skoda Kushaq led the company's sales with 1,198 units sold in June 2024. This marked a significant 44% YoY decrease from the 2,133 units sold in June 2023. However, MoM sales showed a slight improvement of 4%, up from 1,157 units sold in May 2024. The Kushaq was listed among the top compact SUVs for the month.
The Skoda Slavia also saw a decline with a 25% YoY drop to 1,230 units from the previous year's 1,639 units. MoM sales decreased by 20%, down from 1,538 units in May 2024. The upcoming facelifted version of the Slavia has been spotted on test runs and is expected to feature exterior and interior updates along with enhanced safety equipment.
| Rank | Skoda & Volkswagen | May-24 | May-23 | Growth (%) YoY |
| 1 | Virtus | 1,610 | 1,631 | -1.29 |
| 2 | Taigun | 1,561 | 1,484 | 5.19 |
| 3 | Slavia | 1,538 | 1,695 | -9.26 |
| 4 | Kushaq | 1,157 | 1,685 | -31.34 |
| 5 | Kodiaq | 185 | 157 | 17.83 |
| 6 | Tiguan | 102 | 171 | -40.35 |
| 7 | Superb | 4 | 10 | -60.00 |
Sales of the Skoda Kodiaq were also down last month, with only 137 units sold—a decrease of 29% YoY and a further drop of 26% MoM. The new generation Kodiaq has been seen testing and will include petrol and diesel engines as well as plug-in hybrid and mild-hybrid options. It will compete with models like VW Tiguan Allspace and Jeep Meridian.
Volkswagen Sales Breakdown
Volkswagen's overall sales fell by 4% YoY to 3,260 units in June 2024 from the previous year's figure of 3,394 units. MoM sales remained relatively stable with just a minor drop of 13 units from May's total of 3,273 units.
The VW Taigun was the only model to show positive growth with a YoY increase of 5%, reaching sales of 1,519 units compared to last year's figure of 1,449 units. However, its MoM sales declined by 3%, down from May's total of 1,561 units.
The VW Virtus experienced a YoY decline of 9%, but managed a slight MoM growth of 3%, selling 1,656 units compared to May's figure of 1,610 units. On the other hand, Tiguan sales dropped significantly by both metrics—36% YoY and another fall of 17% MoM—to just 85 units last month.
The new Superb model relaunched in April saw only one unit sold last month—a sharp decline from four units sold in May—marking a substantial MoM decrease of about74%. This highlights the ongoing challenges faced by automakers amid fluctuating market conditions.
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