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Hyundai Motor Dominates IDEA 2024 Awards With Gold And Bronze Wins
Hyundai Motor Company has garnered multiple accolades at the International Design Excellence Awards (IDEA) 2024. The IONIQ 5 N received a 'Gold' award, while the SANTA FE earned a 'Bronze'. Additionally, the Hyundai Heritage: Retrace Collection Book ‘PONY’ won both the 'Curator’s Choice Award' and a 'Gold' prize in the Branding category.
"We are honored to receive these awards for Hyundai Motor’s significant vehicles and innovations," said SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design. "This recognition serves as a testament to the exceptional dedication exhibited by our team of visionary designers, who poured their unwavering passion and commitment into these projects, working in close collaboration with our engineering colleagues at the R&D Center. It highlights the remarkable competitiveness of Hyundai’s design identity within the global market."
The breadth of Hyundai Motor’s IDEA winners reflects the company’s dedication to pushing boundaries in automotive design and technology. The IONIQ 5 N, which won Gold at IDEA 2024, is a high-performance electric vehicle (EV) that leads Hyundai N’s electrification strategy. This model offers elevated racetrack capability and performance innovations, highlighted by its status as the 2024 World Performance Car of the Year.
The all-new SANTA FE, which secured a Bronze Award, embodies Hyundai’s ‘Open for More’ design concept. This fifth-generation SUV features an extended wheelbase and broad tailgate opening, making it ideal for outdoor activities. Its bold exterior is complemented by a spacious interior with flexible foldable seating and high-tech features made from sustainable materials.
IDEA 2024 also praised three other Hyundai entries in the Automotive & Transportation category: the SANTA FE XRT Concept, SPACE (Spatial Curated Experience), and Hyundai Motor Group’s Global EV Home Charger. The SANTA FE XRT Concept is designed for adventure with off-road capabilities and practical features like substantial wheels and external storage.
The SPACE is a multi-seater public mobility solution introduced at CES 2024. It offers unrestricted travel access, including for people with mobility impairments. Its flexible interior includes an Adaptive Seat and boarding height control for easy wheelchair access. The SPACE Pavilion extension repurposes decommissioned modules to support disadvantaged areas with hydrogen fuel cell energy systems.
Recognition Beyond IDEA Awards
Hyundai Motor also received several other awards this year. The Hyundai Heritage PONY Project clinched Gold in the Branding Category, while the Sustainable Paper Package Series won Bronze in Packing. Additionally, Hyundai Multi Lantern was listed as a finalist in the Outdoor & Garden category.
Moreover, Hyundai's products and services have been recognized by other prestigious design awards such as Red Dot Awards and iF Design Awards this year. These accolades underscore Hyundai's commitment to innovation and excellence in design across various platforms.
Global Impact of Hyundai's Innovations
The Hyundai Motor Group Global EV Home Charger is another notable innovation praised at IDEA 2024. This versatile charger offers high-performance output ranging from 7 to 22 kW and adapts to various installation environments. It features a user-friendly design with space-efficient structure and integrated app-based home energy management system.
The charger comes in three specifications — Basic, Connect, and Premium — each offering different features tailored to user needs. This innovation exemplifies Hyundai's focus on providing efficient charging solutions for its EVs globally.
The Curator’s Choice Award-winning Hyundai Heritage: Retrace Collection Book ‘PONY’ is part of Hyundai Motor’s Heritage Project. It documents historical information about Hyundai’s first mass-produced car through design sketches, development documents, and interviews.
Established in 1967, Hyundai Motor Company operates in over 200 countries with more than 120,000 employees dedicated to addressing real-world mobility challenges globally. Under its brand vision ‘Progress for Humanity,’ Hyundai invests in advanced technologies like robotics and Advanced Air Mobility (AAM) to develop future mobility solutions while pursuing zero-emission vehicles through hydrogen fuel cell and EV technologies.
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