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Hyundai Motor Clinches 17 Red Dot Awards For Brand And Communications Excellence
Hyundai Motor Company announced it has won 17 Red Dot Award: Brand & Communications Design 2024 accolades, including three ‘Best of the Best’ and 14 ‘Winner’ awards across eight categories. The ‘Best of the Best’ honorees include ‘The Ad That Should Have Been’ print ad campaign, the ‘Autonomous Driving Technology by Hyundai IONIQ 5 Robotaxi’ advertising film, and the ‘Unveiling E-GMP’ brand experience exhibition.
"Hyundai Motor Company’s continued success at the Red Dot Award competition reaffirms its brand and communications excellence, demonstrating its creativity across various consumer-facing mediums beyond the automotive space," said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer of Hyundai Motor Company. "Through these initiatives, the brand has been able to convey its commitment to innovation and its vision of ‘Progress for Humanity.’"
The ongoing ‘Unveiling E-GMP’ exhibition at the IONIQ Lab brand experience center in Bangkok, Thailand, showcases the technology and beauty of Hyundai Motor Group’s dedicated EV platform, E-GMP, through a ‘live’ robotic performance. This exhibition highlights Hyundai's commitment to innovative mobility solutions.
The ‘Autonomous Driving Technology by Hyundai IONIQ 5 Robotaxi’ advertising film demonstrates the safety of Hyundai Motor’s autonomous driving technology. It offers a vision of a future where everyone, including the visually impaired, enjoys freedom of movement through mobility solutions. The ad also won silver and bronze awards in Film Craft and Film respectively at the New York Festival Advertising Award 2024.
In addition to the prestigious ‘Best of the Best’ awards, Hyundai Motor also secured 14 ‘Winner’ awards at the Red Dot Award: Brand & Communications Design 2024. In the Advertising category, Red Dot recognized Hyundai Motor for its ‘Dogbility’ ad campaign and the FIFA Women’s World Cup ‘How Far We’ve Come’ ad campaign.
The company also won in the Film & Animation category for its ‘Autonomous Driving Technology by Hyundai IONIQ 5 Robotaxi’ and FIFA Women’s World Cup campaigns. These multiple awards across various categories showcase Hyundai Motor’s consistent excellence in brand design and communication.
Heritage and Future Vision
The Brand Design & Identity category recognized Hyundai Motor’s heritage ‘PONY’ exhibition branding as well as Retrace Magazine’s related issue and book. The Hyundai Re:Style 2023 Achieving Book also won in this category. These recognitions highlight Hyundai's dedication to preserving its heritage while looking towards future innovations.
Hyundai 'Advanced Air Mobility: Supernal' and its accompanying book won in Corporate Design & Identity. This demonstrates Hyundai's commitment to new transportation modes that connect society. The HMG Driving Experience Center in Korea was recognized in Retail Design.
Global Recognition
Many projects have already won other prestigious awards like iF Design Award 2023, IDEA Design Award 2024, and New York Festival Advertising Award 2024. This further enhances Hyundai's global recognition for excellence in design and communication.
Finally, Hyundai Motor’s CES booth took home a 'Winner' award in Fair Stands for conveying their vision for hydrogen energy and software-driven transformation. This booth showcased their forward-thinking approach to sustainable energy solutions.
Established in 1967, Hyundai Motor Company operates in over 200 countries with more than 120,000 employees tackling real-world mobility challenges globally. Based on their vision 'Progress for Humanity,' they are transforming into a Smart Mobility Solution Provider by investing in advanced technologies like robotics and Advanced Air Mobility (AAM).
Hyundai continues efforts towards zero-emission vehicles with leading hydrogen fuel cell and EV technologies. Their dedication to sustainability is evident through these initiatives aimed at creating a better future for all.
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