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Hyundai Motor Group Calls For Entries In The Prestigious 6th VH AWARD For Media Artists
SEOUL, May 9, 2024 – Hyundai Motor Group has officially opened the call for entries for the prestigious 6th VH AWARD, marking a significant opportunity for emerging media artists across Asia and those of Asian descent globally. This initiative, first launched in 2016, serves as a vital platform for artists to present their innovative audiovisual screen-based artworks, fostering a dialogue on various cultural and socio-political themes pertinent to Asia.
From May 9 to July 5, 2024, artists are invited to submit their proposals through the VH AWARD's official website. The award is open to both individuals and collectives that produce work encapsulating the essence of Asia. DooEun Choi, Art Director of Hyundai Motor Company, expressed enthusiasm for the diversity and inclusion that the award promotes among participants, shaping the narrative of Asia's past, present, and future.
An esteemed panel comprising international art professionals will evaluate submissions based on criteria such as originality, aesthetic appeal, conceptual depth, and technological sophistication. Five finalists will be chosen to receive a $25,000 grant each for the creation of new artworks. Additionally, they will partake in an online residency program hosted by Eyebeam, a renowned art and technology center based in New York.
The climax of this artistic journey will be in June 2025 when the Grand Prix winner is unveiled. This recipient will be awarded an extra $25,000 grant. The final creations from all finalists will then be showcased at various prestigious art institutions and platforms around the globe.
Hyundai Motor Group stands as a global conglomerate with interests spanning mobility, steel production, construction, logistics, finance, IT services, and more. Employing approximately 250,000 people worldwide, it encompasses mobility brands such as Hyundai, Kia, and Genesis. The Group is committed to innovation through creative thinking and collaboration to forge a brighter future.
For over ten years, Hyundai Motor Company has been actively involved in the global art scene. Its collaborations extend to leading museums and cultural institutions like the National Museum of Modern and Contemporary Art, Korea (MMCA), Tate in the UK, LACMA in Los Angeles, and the Korean Pavilion at La Biennale di Venezia. In a recent move to further its dedication to art culture, Hyundai announced a decade-long partnership with the Whitney Museum of American Art. This includes support for the Whitney Biennial and introduces the Hyundai Terrace Commission.
Hyundai's art initiatives are not limited to partnerships; they also include open-call programs such as the VH AWARD and the Hyundai Blue Prize. Moreover, Artlab Editorial stands as a digital platform championing art writing by voices from across the globe. For more insights into Hyundai's art projects and collaborations, visit artlab.hyundai.com or follow @hyundai.artlab on social media.
For additional information or inquiries about Hyundai Motor Group's latest endeavors in both the automotive and cultural sectors, please contact Philippe Jourdain at [email protected].
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