Hyundai Motor Company Rises To Global Top 30 With $23 Billion Brand Valuation In Interbrand Rankings

Published: Thursday, October 10, 2024, 21:51 [IST]

Hyundai Motor Company has seen a 63% rise in its brand value over five years, reaching $23 billion. This achievement places it 30th in Interbrand’s Best Global Brands for 2024. The company has moved up six positions in the rankings over two years, marking the 14th consecutive year of increased brand valuation.

The company's growth is driven by global initiatives aligned with its vision of 'Progress for Humanity'. Hyundai's IONIQ 5 N was awarded World Performance Car at the 2024 World Car Awards and received recognition in the J.D. Power U.S. APEAL Study, highlighting its competitiveness as a leading automaker.

Hyundai has expanded its global influence through strategic projects. The completion of the Hyundai Motor Group Innovation Center Singapore (HMGICS) is a key milestone. Future plans include new facilities like the Hyundai Motor Group Metaplant America (HMGMA), an electric vehicle plant in Ulsan, and a CKD factory in Saudi Arabia.

Customer engagement has been enhanced through creative initiatives such as sports sponsorships, including Archery and FIFA, and support for the Whitney Museum of Art. The premiere of its first short film ‘Night Fishing’ and opening of its first restaurant ‘Na Oh’ in Singapore with a Michelin-starred chef also contribute to this effort.

Looking forward, Hyundai introduced 'Hyundai Way', a strategy focusing on market leadership through innovation in mobility and energy. By enhancing products and services with software and AI, Hyundai aims to lead changes in the mobility ecosystem.

"Hyundai Motor will strengthen its position as a game changer by expanding beyond vehicle manufacturing to AAM and other forms of future mobility," said Jaehoon Chang, President and CEO of Hyundai Motor Company. "Our technological advances will bring a richer and more sustainable future for humanity."

Recognition and Achievements

Interbrand evaluates companies based on financial performance, brand role, and competitive strength. Hyundai's rise reflects consistent growth and strong performance. "Hyundai Motor's two-rank increase in this year's BGB is a testament to the company's achievements across both the business and branding fronts," said Jihun Moon, CEO of Interbrand Seoul.

The company continues to set new global sales records while strengthening its IONIQ and N series. These efforts are aimed at creating genuine fandom around the brand.

About Hyundai Motor Company

Founded in 1967, Hyundai operates in over 200 countries with more than 120,000 employees tackling mobility challenges worldwide. Guided by 'Progress for Humanity,' it is transforming into a Smart Mobility Solution Provider by investing in robotics and Advanced Air Mobility (AAM).

The company is committed to introducing zero-emission vehicles using hydrogen fuel cell and EV technologies to pursue sustainability globally.