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Hyundai Motor America Reports Best May Sales For IONIQ 5, IONIQ 6, Tucson HEV, Santa Fe HEV, Palisade And Santa Cruz
Hyundai Motor America reported a 12% increase in total sales for May 2024, reaching 78,485 units compared to May 2023. This marks a significant achievement for the company, with record sales for models such as the IONIQ 5, IONIQ 6, Tucson HEV, Santa Fe HEV, Palisade, and Santa Cruz.
Hyundai's retail sales in May rose by 9% year-over-year (YOY), driven primarily by the Palisade, IONIQ 5, and Santa Fe HEV. The company's electric vehicle (EV) sales saw a notable 42% increase YOY. Randy Parker, CEO of Hyundai Motor America, highlighted the success of their eco-friendly lineup, which experienced a 50% overall increase YOY.
| Model | May-24 | May-23 | % Chg | 2024 YTD | 2023 YTD | % Chg |
|---|---|---|---|---|---|---|
| Elantra | 13,311 | 15,605 | -15% | 50,273 | 61,314 | -18% |
| Ioniq 5 | 4,449 | 2,446 | +82% | 14,973 | 10,505 | +43% |
| Ioniq 6 | 1,099 | 971 | +13% | 5,998 | 2,083 | +188% |
Product and Corporate Activities
The company has launched a new marketing campaign to promote its electric vehicle lineup. This initiative aims to attract consumers interested in transitioning to electric vehicles by highlighting the benefits of going all-electric.
Hyundai has also received nine TOP SAFETY PICK recognitions from the Insurance Institute of Highway Safety (IIHS) for its 2024 models. The Santa Fe and Sonata were designated as TOP SAFETY PICKs, while the IONIQ 5 was upgraded to a TOP SAFETY PICK+.
Awards and Recognitions
The IONIQ 5 N was named Best EV Hot Hatch at the 2024 TopGear.com Electric Awards and World's Best Electric Performance Car by CAR Magazine. Additionally, the Palisade won Cars.com's Three-row SUV challenge due to its refinement and features.
The company also led U.S. News & World Report's 2024 Best Cars for Teens Awards for the third consecutive year. The Sonata was named Best Midsize Vehicle at the Texas Auto Writers Association's Annual Auto Roundup.
Marketing Campaigns and Economic Impact
A new creative campaign titled "Under a Different Light" – "Un nuevo punto de vista" – was launched for the all-new Santa Fe SUV. This campaign aims to engage Hispanic consumers by encouraging them to embrace unique perspectives on their journeys.
Hyundai Motor America supports Hyundai Motor Company’s vision of Progress for Humanity through its extensive operations in the U.S., including its North American headquarters in California and manufacturing plants in Alabama and Georgia. These operations contribute significantly to the U.S. economy.
The company's efforts are supported by its network of 835 independent dealers across the country.
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