Hyundai Launches New Supercharged Marketing Campaign Featuring Electric Vehicle Lineup

Hyundai Launches New Marketing Campaign to Promote Electric Vehicle LineupFOUNTAIN VALLEY, Calif., May. 21, 2024 – Hyundai has recently launched a new marketing campaign aimed at encouraging consumers to switch to electric vehicles (EVs). The campaign showcases Hyundai's full electric vehicle lineup, including the IONIQ 5, IONIQ 5 N, IONIQ 6, and Kona Electric. With eye-catching visuals and engaging content, Hyundai aims to highlight the benefits of going all-electric.Standout Visuals and Creative AdvertisingHyundai's latest campaign features colorful visuals that set it apart from previous advertising efforts. The company aims to capture the attention of potential buyers with visually striking content that emphasizes the unique design and technology of their electric vehicles. The campaign includes a variety of placements, such as broadcast and social media ads, to reach a wide audience.Angela Zepeda, Chief Marketing Officer at Hyundai Motor America, expressed the company's commitment to its electrification strategy. While other companies may be scaling back on their EV plans, Hyundai is dedicated to reaching EV-curious buyers and showcasing the compelling features of their electric vehicles.Broadcast Hero Spots and Key Event PlacementsThe campaign includes a 60-second ad and two 30-second hero spots that have already started airing since mid-May. These ads will continue to run throughout the summer, with placements during major events like the Olympics, MLB games, and the NBA playoffs. By strategically timing the release of these ads, Hyundai aims to maximize their reach and impact.Jason Sperling, Chief Creative Officer of INNOCEAN, expressed his excitement about the campaign's vibrant and energetic approach. He believes that this work will capture the attention of consumers who may not have considered electric vehicles before. For those already interested in EVs, this campaign aims to further pique their curiosity.Addressing Consumer ConcernsTo address common concerns about switching to an EV, Hyundai will release a series of 15- and 30-second ads on broadcast and social media platforms. These ads will specifically highlight the charging capabilities and driving range performance of Hyundai's electric vehicle lineup. By providing concrete information about these features, Hyundai aims to alleviate any doubts potential buyers may have.Partnerships and Expanded PresenceHyundai's integrated campaign includes collaborations with content creators, such as a "besties"-themed series featuring multiple Hyundai EVs and a music video partnership with artist Leroy Sanchez, a long-time Hyundai brand ambassador. Additionally, Hyundai will be launching its presence on Reddit, a social platform with a growing community of EV owners and enthusiasts. This move reflects Hyundai's commitment to engaging with its target audience in various online spaces.Hyundai's campaign will also feature paid social media ads, radio ads, point of sale displays, and content highlighting the company's participation in the Pikes Peak race with the IONIQ 5 N. The campaign will extend across multiple social media channels, including TikTok, Instagram, Facebook, and YouTube. Throughout the campaign, Hyundai will emphasize its brand campaign of "There's Joy in Every Journey," showcasing how the company supports its customers throughout their journeys.Hyundai's Award-Winning EV LineupHyundai's electric vehicle sales have increased by 51% in 2024, reflecting the growing demand for EVs. The company's electric vehicles have also received recognition in the industry. The IONIQ 5 N was named the 2024 World Performance Car of the Year, while the IONIQ 5 was named the 2023 Motor Trend SUV of the Year and was on Car and Driver's 10Best Trucks and SUVs List. The IONIQ 6 was named the 2023 World Car of the Year and the 2023 Car and Driver EV of the Year.Hyundai's electric vehicles offer competitive advantages, including the exclusive Electric-Global Modular Platform (E-GMP), which provides more interior space and optimized performance. The vehicles also offer best-in-class ultra-fast charging, allowing for a 10 to 80 percent charge in just 18 minutes. With driving ranges of up to 361 miles on the IONIQ 6, Hyundai's electric vehicles provide practical and efficient options for consumers.Exciting Creative CollaborationThe new spots for Hyundai's campaign were directed by Henry Hobson of MJZ and Gui Borchert of INNOCEAN. The electronic music track "RATATA," created by renowned electronic dance music artist Skrillex, with the help of Mr. Oizo and featuring the voice of legendary rapper Missy Elliot, adds an energetic and dynamic element to the creative content.Collaboration with INNOCEAN USAHyundai's electrification marketing campaign was developed in collaboration with INNOCEAN USA, the company's agency of record. INNOCEAN USA played a crucial role in creating engaging content that effectively communicates Hyundai's message to potential buyers. Canvas, Hyundai's media agency, coordinated the media buys for the campaign, ensuring strategic placements to reach the target audience.Hyundai's Commitment to the FutureHyundai Motor America offers consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. The company is dedicated to its vision of progress for humanity and has significant operations in the U.S., including its North American headquarters in California and manufacturing facilities in Alabama and Georgia. Hyundai's operations contribute significantly to the U.S. economy, generating $20.1 billion annually and supporting 190,000 jobs.For more information about Hyundai's electric vehicle lineup and their latest marketing campaign, visit www.hyundainews.com. Stay updated on Hyundai's news and updates by following them on Twitter, YouTube, Facebook, Instagram, LinkedIn, and TikTok.###