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Hyundai Powers An Electrifying Journey At The IHeartRadio Music Festival Presented By Capital One
Social media influencers and iHeartRadio personalities are setting off on an electric road trip from Burbank, California, to Las Vegas, Nevada. This journey is part of the iHeartRadio Music Festival Presented by Capital One. Hyundai’s IONIQ 5, IONIQ 5 N, and IONIQ 6 will be showcased at the event.
The festival, hosted at the T-Mobile Arena in Las Vegas on September 20th and 21st, marks Hyundai's third year as a sponsor. The two-day event features some of today's most popular artists. Before the festival begins, iHeart personalities will team up with Hyundai influencers for an electric vehicle road trip from Burbank to Las Vegas.
During their journey, participants will drive Hyundai's electric vehicles and stop at famous landmarks. They will share behind-the-scenes moments with fans as they travel to the festival. Additionally, they will experience the speed of the IONIQ 5 N at the Las Vegas Motor Speedway.
At the festival itself, Hyundai will offer an immersive experience at the House of Music outside T-Mobile Arena. Attendees can explore the IONIQ 5, IONIQ 5 N, and IONIQ 6 amidst vibrant neon lights and a modern dance floor that reflects Hyundai’s latest EV advertisement.
Inside the arena, between performances, attendees will watch videos from winners of Hyundai’s "EV Sessions." This social media competition features a "Battle of the Bands" using the IONIQ 5 to power each performer’s amp. The campaign aims to highlight new talent and provide opportunities for industry newcomers.
"Just like music, our electric lineup transforms the way we move, offering an exciting and sustainable way to drive," said Sean Gilpin, chief marketing officer at Hyundai Motor America. "We’re thrilled to bring this synergy to the iHeartRadio Music Festival Presented by Capital One."
Sponsorship and Media Integration
The sponsorship extends across digital platforms with branded spots and episodes on the iHeartPodcast Network. The program was developed with INNOCEAN USA, Hyundai’s creative agency of record. Canvas coordinated media buys for this integrated initiative.
Hyundai Motor America provides U.S. consumers with a technology-rich lineup of cars and SUVs while supporting Hyundai Motor Company’s Progress for Humanity vision. Their operations in the U.S., including headquarters in California and manufacturing plants in Alabama and Georgia, contribute significantly to the economy.
Their efforts generate $20.1 billion annually and support 190,000 jobs according to a recent economic impact report. For more information about their initiatives or products, visit their official website.
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