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Hyundai Announces Eduardo Ramírez As New Chief Designer For European Division
Offenbach, 3 June 2024 – Hyundai Motor Company has announced the appointment of Eduardo Ramírez as the new Chief Designer of Hyundai Design Europe, effective 1st of June. Eduardo Ramírez will lead the Hyundai Design Europe Center and reinforce Hyundai’s design competitiveness in the fast-changing global automotive industry to provide "customer-centric design innovation" and a unique customer experience that sets Hyundai apart.
After graduating from Coventry University and Royal College of Art, Eduardo Ramírez started his career as an exterior designer at Audi and later at General Motors. He joined the Hyundai Design Europe Center in 2007 and has been responsible for key design projects for the European market such as i10, KONA, Bayon and Santa Fe.
Eduardo Ramírez commented: "I believe in the power of design to signal ways forward and I am committed to inspire and empower our designers to think boldly and deliver the answers that will spark the emotions of our customers in the future."
Speaking on the announcement of the appointments, Executive Vice President and Head of Hyundai Genesis Global Design, SangYup Lee, said: "I look forward to witnessing a stronger and fresher Hyundai Design Europe under Eduardo. He is the perfect fit to the position as he understands the design direction of Hyundai which prioritizes customer values, and he is the one to realize design that can satisfy different types of customers’ lifestyles while valuing Hyundai’s heritage."
Hyundai Motor Europe Technical Center in Rüsselsheim am Main, Germany is Hyundai Motor Group’s sole research and development center in Europe. With more than 400 highly qualified employees, we work on developing sustainable, people-focused mobility solutions for all car brands in our group.
The purpose of the HMETC is to make sure that every Hyundai, Kia, and Genesis that comes to Europe meets the demanding standards of European customers and is adapted to the needs of that specific market. With a focus on sustainability, social responsibility, and employee development, HMETC continually strives to set new standards for innovative mobility solutions.
Hyundai Motor Europe HQ was formally established in 2000, with its main office located in Offenbach, Germany. Serving as the regional headquarters, it is responsible for the sale of vehicles in 47 European countries through 2,279 sales outlets, maintaining a 4.2-per-cent market share throughout 2023.
More than 70 per cent of Hyundai vehicles sold in the region are models engineered, tested, and manufactured in Europe, tailored to meet the specific needs of European customers. These vehicles are produced at the company’s Czech and Turkish production plants.
In 2023, approximately 14 per cent of Hyundai cars sold in Europe were zero-tailpipe-emission vehicles (BEVs and FCEVs), including respective World Car of the Year 2022 and 2023 winners, IONIQ 5 and IONIQ 6. This solidifies Hyundai’s position as one of the leading manufacturers in terms of both fleet share and total sales of zero-tailpipe-emission vehicles in Europe as the company undergoes a transformation into a Smart Mobility Solutions Provider.
Moreover, about 85 per cent of Hyundai’s current line-up in Europe is available as an electrified version. With a focus on its vision of ‘Progress for Humanity’ and a clear commitment to exclusively sell zero-tailpipe-emission vehicles within Europe by 2035, Hyundai is set to introduce more BEVs to its electric line-up.
An already popular choice in Europe, the next-generation Kona Electric will see its first full year of sales in 2024. Additionally, the award-winning IONIQ 5 N, Hyundai’s first high-performance mass-production BEV, will be available in Europe later this year.
Hyundai offers a unique Five-Year Unlimited Mileage Warranty package with all new cars sold in the region. This package includes a five-year warranty with no mileage limit, five years of roadside assistance, and five years of vehicle health checks, providing customers with added peace of mind.
More information about Hyundai Motor Europe HQ and its products is available at www.hyundai.news. Follow Hyundai Motor Europe HQ on Twitter @HyundaiEurope and Instagram @Hyundai.Europe
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