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Honda Racing Corporation Unveils New Business For Authentic Performance Parts At 2024 SEMA Show
Honda Racing Corporation USA (HRC US) has announced a new venture to create performance parts for Honda and Acura vehicles. This initiative aims to cater to street, track, and off-road enthusiasts. HRC US, formerly Honda Performance Development (HPD), has been a leader in racing for over 30 years. The company plans to leverage its extensive experience to develop these parts.
Based on the positive response to the Acura Integra Type S HRC Prototype at Monterey Car Week in August 2024, HRC is moving forward with this project. The new parts will utilise the expertise of HRC's championship-winning engineers. Prototypes are expected to be ready for testing as early as next year.
HRC will showcase nine vehicles at the SEMA show from November 5-8, 2024. Among them is the Oracle Red Bull Racing RB20 Formula 1 car. This display highlights HRC's role in supporting global Honda Formula 1 activities. The booth will be located in Central Hall at the Las Vegas Convention Center.
"At Honda, competition fuels our challenging spirit," said David Salters, president of HRC US. "We couldn't be more excited and challenged to apply the technical knowledge of our HRC race engineers to the vehicles our customers can enjoy."
The introduction of these performance parts aims to strengthen connections with Honda and Acura enthusiasts. Jon Ikeda, senior vice president of HRC US, stated that genuine HRC parts must meet high standards while enhancing vehicle performance and driving experience.
The new business venture will focus on creating authentic parts that improve both performance and ownership experience for customers. This aligns with Honda's commitment to innovation and customer satisfaction.
Featured Vehicles at SEMA
The Oracle Red Bull Racing RB20 Formula 1 car is a highlight among the displayed vehicles. It follows the successful RB19 model, which won 21 out of 22 races in 2023. Max Verstappen is currently leading the drivers' championship with this car.
The Acura ARX-06 is another notable vehicle, competing in the IMSA WeatherTech SportsCar GTP Championship. It recently won at the 12 Hours of Sebring race.
Additional Showcased Models
The Honda IndyCar features a twin-turbo V6 hybrid power unit capable of speeds over 240 mph. Alex Palou secured his second consecutive drivers' championship with this car.
The Honda Ridgeline Baja Race Truck has achieved multiple class wins in Baja races. It competes in the premier Trophy Truck category with a turbocharged V6 engine.
Innovative Hybrid Technology
The CR-V Hybrid Racer serves as an electrified laboratory for hybrid technology exploration by HRC engineers. It combines a twin-turbo hybrid V6 power unit with a Honda CR-V body.
The Acura Integra Type S HRC Prototype showcases advanced aerodynamics and suspension components for enhanced street and track performance.
Racing Excellence and Future Plans
The Acura Integra Type S DE5 Race Car was developed within North American facilities and competes in top-class racing events like SRO TC America. It features advanced aerodynamics and a powerful engine co-developed by HRC teams in Japan and the US.
The Civic Type R Pace Car leads IndyCars during competitions since 2023, featuring additional enhancements like an exclusive lighting system.
Pilot Prototype Demonstrates Off-Road Potential
The Honda Pilot HRC Prototype illustrates potential off-road capabilities through experimental products designed by HRC engineers. These innovations aim to enhance off-road performance while providing insights into future developments.
Since its founding as HPD in 1993, HRC US has been integral to Honda's racing success across various platforms including INDYCAR and IMSA sports cars. The company continues to expand its motorsports capabilities globally while preparing for future Formula One involvement starting in 2026.
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