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American Honda Teams Up With Progressive In Groundbreaking Motorsport Sponsorship Deal
American Honda has unveiled a new collaboration with Progressive at the SuperMotocross World Championship Playoffs. This partnership includes title sponsorship of the factory race team, starting with the event at Charlotte Motor Speedway. Team Honda HRC Progressive will now feature Progressive branding on race bikes and rider uniforms, with more branding placements expected in the future.
The collaboration extends beyond just race-team sponsorship. Progressive will also support American Honda’s Demo Ride events and Rider Education Centers. Brandon Wilson, American Honda Manager of Racing & Advertising, stated, "We’re excited to finally kick off this unique new sponsorship. What I think makes it most interesting is that it’s not just a traditional race-team sponsorship; it’s a broader agreement, with an intercompany, cross-departmental aspect. It’s fun to kick this collaboration off for the SMX Playoffs, but this is just the beginning."
Eric Doubler, Recreational Lines Business Leader of Progressive, echoed this sentiment by saying, "Collaborating with Honda is a natural fit for Progressive as we both share a commitment to innovation, safety, and customer satisfaction. Together, we can explore initiatives that enhance the driving experience and offer unparalleled value to our customers. We’re excited to embark on this journey."
Honda Power Sports & Products operates under American Honda Motor Co., Inc., managing sales, marketing, and operations for power equipment and powersports products through independent authorized dealers in the U.S. Their product range includes motorcycles, scooters, ATVs, side-by-sides, generators, lawn mowers, pumps, snow blowers, tillers, string trimmers, outboard marine engines and small engines for various applications.
About Progressive Insurance
Progressive Insurance® offers car insurance, home insurance and other protection needs through various channels including online at progressive.com or via phone at 1-800-PROGRESSIVE. They provide insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles and homes. Founded in 1937 and headquartered in Mayfield Village, Ohio, Progressive is one of the largest auto insurers in the U.S., known for services like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
This partnership between American Honda and Progressive marks an exciting development in their respective fields. By combining resources and expertise from both companies across different departments and initiatives, they aim to deliver enhanced experiences for their customers.
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