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HELLA Marks 125 Years Of Lighting Innovation At SEMA 2024 With New Product Launches
HELLA is marking its 125th anniversary at SEMA 2024, showcasing its latest lighting technology. The event will feature the debut of Jimco Racing's new 1-2/1600 Class Buggy, equipped with HELLA products, at booth #23335 in Central Hall. Additionally, a Spec Trophy Truck and the Rotek Racing Porsche 718 Cayman GT4 RS Clubsport will be on display, highlighting HELLA's innovation in off-road and performance lighting.
Founded in 1899, HELLA has established itself as a leading supplier of automotive accessories worldwide. Known for its high-quality German engineering, the company has expanded beyond lighting into areas like brakes and engine management. HELLA continues to set standards in safety and performance, particularly in off-road markets. The brand remains a trusted partner in motorsports events, leveraging its reputation to introduce new technologies.
At SEMA 2024, HELLA will present various advanced products such as Blade LED lights, Black Magic light bars, X-Treme LED cube lights, and Lift Kits. Rob Tinson, Vice President of Sales and Marketing for HELLA, stated: "HELLA has always been about more than just lighting; it's about telling a story." This commitment to quality and innovation is evident in their collaborations with partners like Rotek Racing and Jimco Racing.
Celebrating 50 years in the industry, Jimco Racing introduces its all-new 1-2/1600 Desert Buggy at SEMA 2024. Designed for affordability and performance, this vehicle features a custom chassis powered by a Volkswagen engine from Jimenez Racing Engines. It includes Fox Shox suspension and Method Wheels with BFGoodrich tires for optimal control. HELLA provides essential lighting equipment like the Black Magic Tough Double Row Curved light bar to enhance visibility during night races.
The Jimco Spec Trophy Truck also showcases HELLA's lighting solutions. Equipped with a Chevrolet engine and RDE T400 transmission, it features Fox Shox suspension for superior handling. The truck uses multiple HELLA lights for enhanced illumination during races. Rafael Navarro IV from Jimco Racing expressed excitement about working with HELLA: "Not only does HELLA have an incredible history in off-road racing, but it’s also at the cutting edge of the sport with its newest innovation and technology."
Rotek Racing's Championship Success
In partnership with Rotek Racing since 2022, HELLA has supported their success in road racing championships. This year, Rotek secured victories in both Pirelli GT America and GT4 America series using Porsche Cayman GT4 RS Clubsport cars. Isaac Sherman achieved 13 wins in GT America while Robb Holland and Jaden Lander claimed four wins in GT4 class races. The championship-winning car is displayed outside Central Hall at SEMA 2024.
The collaboration between HELLA and Rotek Racing highlights the brand's commitment to excellence across various automotive sectors. By providing top-tier lighting solutions for competitive racing environments like those faced by Rotek drivers this season—HELLA reinforces its status as a premium supplier within motorsports circles globally.
FORVIA Group Overview
FORVIA combines Faurecia's strengths with those of HELLA under one umbrella organization focused on addressing modern automotive challenges through innovation-driven approaches across six business groups featuring diverse product lines backed by extensive patent portfolios worldwide.
With over 300 industrial sites globally alongside numerous R&D centers staffed by thousands of engineers dedicated towards advancing mobility solutions—FORVIA aims at becoming OEMs' preferred partner when integrating cutting-edge technologies into vehicles today while anticipating future trends shaping tomorrow’s transportation landscape effectively.
The comprehensive approach adopted by FORVIA ensures seamless integration between different aspects involved within automotive manufacturing processes—from initial design stages right through final production phases—ultimately delivering high-performance products meeting evolving consumer demands efficiently without compromising quality standards expected from industry leaders like themselves consistently over time.
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