Hagerty Media Wins Awards, Broadens Offerings For Millions Of Car Enthusiasts

Published: Friday, July 19, 2024, 3:51 [IST]

Hagerty Media, a prominent creator and publisher of automotive content, is expanding its offerings with new content, partnerships, and initiatives. The team recently won six Telly Awards for its innovative storytelling on YouTube, hosted by Jason Cammisa. These awards highlight excellence in original video and television across all screens.

"Hagerty Media exists to serve car collectors and driving enthusiasts with compelling and entertaining storytelling. We’re pleased by our audience’s growth and positive engagement across all channels," said Larry Webster, Hagerty Senior Vice President of Content. "There are 67 million car enthusiasts in America, and we remain committed to serving the audience we’ve built with trusted journalism and quality stories across a variety of written, audio, and video formats."

Hagerty's social media presence has grown significantly in the first half of 2024. Instagram @Hagerty reached over 15 million viewers, while Facebook attracted 42.7 million unique users. This increase reflects the brand's commitment to engaging with a broader audience through various platforms.

The Hagerty Drivers Club membership has also seen substantial growth, now boasting over 830,000 members. The HDC magazine circulates nearly 2.2 million copies, delivering authentic automotive content to its readers. This expansion underscores Hagerty's dedication to providing quality content for car enthusiasts.

This past year saw several new initiatives from Hagerty Media. The company launched the "Never Stop Driving" podcast hosted by Larry Webster. This free weekly show covers a wide range of automotive topics and features interviews with notable figures like Jay Leno and Ray Evernham.

Another significant addition is the Hagerty Channel on Samsung TV Plus. This free, ad-supported streaming channel produced two live broadcasts: the Broad Arrow motorcar auctions at The Amelia and the Air|Water Porsche event in April.

Exclusive Reviews and Features

In an exclusive world-first review, Hagerty published a comprehensive first drive of the Tesla Cybertruck on Jason Cammisa’s "Icons." Additionally, for the first time ever, Hagerty tested the McLaren F1 alongside the GMA T.50 on Henry Catchpole’s "The Driver's Seat."

Moreover, Hagerty provided an exclusive tour of the Detroit Historical Society's backroom collection on Tom Cotter’s "Barn Find Hunter." This episode showcased priceless Detroit icons, offering viewers a rare glimpse into automotive history.

Award-Winning Storytelling

The quality of Hagerty Media’s storytelling is evident from their recent accolades. Winning six Telly Awards for their YouTube content hosted by Jason Cammisa highlights their excellence in video production. These awards celebrate innovation in original video and television across all screens.

Hagerty Media continues to produce original content across its website and distribution network of editorial, podcast, and video streaming platforms. Their total audience has grown significantly, amassing more than 3 million subscribers on YouTube with popular shows like "Icons," "Ultimate Drag Race Replay," and "The Barn Find Hunter."

Commitment to Car Culture

Hagerty recognizes media's role in creating new enthusiasts and attracting newcomers to the hobby. They strive to set the gold standard for automotive content through continuous innovation and high-quality storytelling.

The company remains dedicated to saving driving culture for future generations by providing specialty vehicle insurance, expert car valuation data, live and digital car auction services, immersive events, and custom automotive entertainment.

The company's commitment extends beyond America; they also operate in Canada and the U.K., fostering a global community of car enthusiasts through Hagerty Drivers Club.

This year also saw California State Route 33 being named as Hagerty Drivers Club's inaugural ‘Road of the Year.’ This award celebrates unique emotional experiences created by driving based on location, drivability, condition, scenery, and more.

To stay updated with Hagerty Media’s latest offerings or sign up for their newsletter visit www.hagerty.com/media.