Goodwood Estate Announces Adam Waterworth As New Chief Executive Officer Effective October 2024
Adam Waterworth has been appointed as the new Chief Executive Officer of the Goodwood Estate, effective from 1 October 2024. He succeeds Chris Woodgate, who served in this role for seven years. Waterworth has been a part of Goodwood for over 14 years, most recently as the Events Managing Director, where he expanded his responsibilities to include all major events at the estate.
Before joining Goodwood in 2010, Waterworth held various roles across UK racecourses. His commercial success and passion for creating unique experiences made him an ideal choice when Woodgate decided to step down in early 2024 to spend more time with his family. The Duke of Richmond CBE DL, Executive Chairman of Goodwood Estate, expressed his delight at Waterworth's appointment.

The Duke stated, "I am delighted that Adam will become our new CEO in October, bringing his assured leadership and track record of performance and delivery to the role. We have an exciting future ahead of us at Goodwood and I look forward to working closely with Adam as we affirm our long-term plans and opportunities in the coming months."
Waterworth shared his enthusiasm about leading Goodwood into its next phase. He remarked, "It is an honour to become Goodwood’s CEO and lead the organisation into its next chapter. As we plan for the future, we can draw from over 300 years of heritage and history, and I’m proud to have such a strong team with me as we continue to develop and host amazing experiences for our customers, fans and partners."
Woodgate's tenure was marked by significant achievements. He played a vital role during the challenging Covid period and contributed significantly to the estate's recovery and growth afterward. The Duke acknowledged Woodgate's contributions: "Chris helped navigate Goodwood through the difficult Covid period and was a crucial pillar in the recovery and subsequent growth of the business in the years that have followed."
About Goodwood Estate
Goodwood Estate is renowned for its exceptional sporting events set within 11,000 acres of West Sussex countryside. It hosts prominent occasions like the Festival of Speed and Qatar Goodwood Festival. Alongside its rich history since 1697, it promotes sustainability and creativity across its diverse businesses.
The estate includes one of Europe's largest lowland organic farms, a historic motor circuit, two golf courses, a famous Battle of Britain airfield, The Kennels members’ clubhouse, luxury retreats like Hound Lodge, self-catering cottages such as The Pheasantry, Peach Tree and Crab Apple; along with The Goodwood Hotel and Health Club.
As Waterworth steps into his new role at Goodwood Estate on 1 October 2024, he brings extensive experience from his previous roles within the organisation. His leadership is expected to guide Goodwood towards continued success while honouring its rich heritage.


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