New Mini-Pitch Opens In Florida Thanks To Genesis, U.S. Soccer Foundation Partnership

Published: Tuesday, September 3, 2024, 22:09 [IST]

Genesis Gives, U.S. Soccer Foundation, and the MLS Players Association (MLSPA) recently celebrated the opening of a new mini-pitch at the Hollywood Police Athletic League (PAL). This initiative is part of a broader partnership announced at the Genesis Invitational.

"Enhancing youth performance through sports is a pillar of our corporate social responsibility initiative, Genesis Gives, and an extension of the brand’s commitment to the highest standards of performance and athletic elegance," said Claudia Marquez, chief operating officer, Genesis Motor North America. "We are proud to be part of bringing this mini-pitch to Hollywood, Florida and look forward to the meaningful impact it will have on youth in the community."

The grand opening featured a ceremonial first kick by youth and coaches, followed by an inaugural scrimmage. Attendees enjoyed games and food from local vendors. "Having access to youth sports is about so much more than fun and games," said Ed Foster-Simeon, president and chief executive officer, U.S. Soccer Foundation. "That’s why we are thrilled to open this new mini-pitch with Genesis, MLSPA, and Hollywood PAL. Together, we're creating more safe places to play for children in under-resourced communities that improve their health and well-being."

Mini-pitches are designed as hard-court surfaces suitable for soccer programs and pick-up games. They serve as community hubs that encourage physical activity and provide more opportunities for play. This new mini-pitch is part of the U.S. Soccer Foundation’s Safe Places to Play program aiming to create 1,000 mini-pitches across the country by 2026. To date, over 700 mini-pitches have been installed nationwide.

The MLSPA expressed enthusiasm about participating in another mini-pitch opening. "The MLSPA is thrilled to be a part of another mini-pitch opening as we continue our mission to eliminate barriers to entry in youth sports," said Bob Foose, executive director, MLSPA. "Our player pool is passionate about serving the communities they live and work in, and creating safe places for local youth to play remains a top priority."

Through Genesis Gives, Genesis collaborates with organizations focused on improving access to youth sports in under-resourced areas. Participation in organized sports helps children develop life skills such as teamwork and collaboration while enhancing social skills.

Genesis Gives Initiative

"We are thrilled to unveil this new mini-pitch system, a space where our community can come together to foster teamwork, physical fitness, and positive connections," said Sara Lavenka, president of Hollywood PAL. "This is more than just a field—it's an investment in our youth, promoting healthy lifestyles and providing a safe place where our youth can develop both on and off the field."

Genesis Gives supports nonprofit organizations with goals of improving access to youth sports and STEAM education in underserved communities. Since 2022, Genesis has donated nearly $1.8 million to support communities across the country.

About Genesis Motor North America

Genesis Motor North America focuses on delivering high standards of performance, design, safety, and innovation while aiming for sustainability. The brand's Athletic Elegance design identity embodies forward-thinking characteristics within its range of award-winning models like G90 Car of the Year 2023.

U.S. Soccer Foundation's Mission

The U.S. Soccer Foundation aims to change lives through soccer by providing underserved communities with innovative play spaces and evidence-based programs that foster well-being. Founded as a legacy of the 1994 FIFA World Cup, it continues its mission from Washington D.C.

Role of Major League Soccer Players Association (MLSPA)

The MLSPA represents all Major League Soccer players' interests since its establishment in 2003. It ensures protection of their rights while promoting collective best interests through commercial activities.

This collaborative effort between Genesis Gives, U.S. Soccer Foundation, MLSPA, and Hollywood PAL highlights their commitment to creating safe spaces for children in underserved communities while promoting physical activity and life skills development.