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Genesis And U.S. Soccer Foundation Launch New Mini-Pitch To Enhance Youth Sports Access At Broadway YMCA
A new mini-pitch has been introduced at the Broadway YMCA on Staten Island, New York, thanks to Genesis, the U.S. Soccer Foundation, and the MLS Players Association (MLSPA). This installation follows a recent one in Hollywood, Florida, marking the second project from this partnership. The initiative aims to provide safe spaces for children to play soccer and develop their skills.
The opening event featured children and coaches participating in a ceremonial first kick and an inaugural scrimmage. Families enjoyed games and food from local vendors while participants received commemorative jerseys. This mini-pitch is part of the U.S. Soccer Foundation's Safe Places to Play program, which seeks to establish 1,000 mini-pitches nationwide by 2026.
Claudia Marquez, chief operating officer of Genesis Motor North America, expressed the company's dedication to community development. "At Genesis, we are committed to creating opportunities for local communities that extend beyond our brand," she stated. The project aims to offer a secure environment for children to engage in sports and reach their potential.
Ed Foster-Simeon, president and CEO of the U.S. Soccer Foundation, highlighted the broader benefits of youth sports access. "Having access to youth sports is about so much more than fun and games," he said. The new mini-pitch will enhance children's access to soccer and its associated benefits in under-resourced communities.
The MLSPA's executive director Bob Foose expressed enthusiasm for the project: "The MLSPA is excited to be a part of the mini-pitch opening at the Broadway YMCA." He noted that MLS players are eager to support creating safe play spaces for youth in their communities.
Sharon Greenberger, president and CEO of YMCA of Greater New York, emphasized soccer's role in uniting families across cultures. She expressed gratitude towards Genesis Gives and MLSPA for funding this addition at Broadway Y campus, enhancing accessibility ahead of the 2026 World Cup.
Genesis Gives Initiative
Genesis Gives is a corporate social responsibility initiative by Genesis Motor America aimed at improving access to youth sports and STEAM education in underserved areas. Since 2022, Genesis has contributed nearly $1.8 million towards community support across the country.
The Musco Mini-Pitch System features a hard-court surface ideal for soccer programs and pick-up games that serve as community hubs. These installations encourage physical activity while providing more opportunities for play within local communities.
Organisational Backgrounds
The U.S. Soccer Foundation was founded as a legacy of the 1994 FIFA World Cup with a mission to transform lives through soccer by providing innovative play spaces in underserved areas. It operates as a 501(c)(3) organization headquartered in Washington D.C.
The Major League Soccer Players Association (MLSPA), established in 2003, represents all MLS players' rights collectively while promoting their interests through commercial activities. The association functions democratically with player involvement at its core.
The YMCA of Greater New York has been serving New Yorkers for over 170 years by offering diverse programs that empower individuals regardless of background or origin through learning opportunities aimed at personal growth and community connection.
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