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Genesis Reaffirms Commitment To AAPI And Multicultural Leaders As Gold House Gala Sponsor
FOUNTAIN VALLEY, Calif., May 16, 2024 – Genesis Motor America has returned for a second year as the top sponsor of the third annual Gold Gala, presented by Gold House. The event, held on May 11 in Los Angeles, celebrated influential multicultural and Asian Pacific leaders who have made significant contributions to culture and society over the past year.
Genesis was prominently featured at the Gold Gala through its on-site activation, the Genesis GoldBOT Experience. Celebrities and VIP guests were captured in dynamic and slow-motion video footage alongside the newly redesigned 2025 GV80, which will be available at retailers this month.
"Partnering with Gold House unites our brand’s shared passion of recognizing influential changemakers in diverse communities," said Wendy Orthman, executive director of marketing at Genesis Motor America. "The vision of AAPI community members aligns perfectly with Genesis’ focus to create bold, memorable experiences for customers."
Shared Vision and Continued Partnership
Jeremy Tran, executive director and chief operating officer of Gold House, expressed enthusiasm about the ongoing partnership. "We are thrilled Genesis returned as a top sponsor for the Gold Gala to celebrate the inspiring multicultural and Asian Pacific leaders," Tran said. "Together, we are championing the important contributions made that have created a lasting impact for years to come."
The strategic partnership between Genesis and Gold House began in February 2024 with sponsorship of the One House Toast. This event supported multicultural award nominees and achievements in filmmaking. The collaboration will continue throughout 2024 with various activities, including the Gold Gala and the Gold Forum in New York.
About Gold House
Gold House is a leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies. Operating under a nonprofit umbrella, it includes membership systems and events to strengthen relationships within the Asian Pacific community and with other marginalized groups. Initiatives like #StopAsianHate, investment vehicles such as Gold House Ventures, and industry-leading research and consulting are part of its mission to promote authentic portrayals.
About Genesis Motor North America
Genesis is a global automotive brand focused on delivering high standards of performance, design, safety, and innovation while aiming for a sustainable future. The brand's customer-centric approach is reflected in its range of award-winning models, including the 2023 MotorTrend Car of the Year G90. Genesis is committed to leading the age of electrification with battery EVs like the Electrified G80, GV60, and Electrified GV70 models.
For more information about Genesis Motor North America, visit their media sites at www.genesisnewsusa.com (United States) and www.genesisnews.ca (Canada).
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