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Genesis Elevates Golf Innovation As TGL's First Founding Partner
TGL, a new prime-time team golf league supported by Tiger Woods and Rory McIlroy’s TMRW Sports, has announced Genesis as its first Founding Partner. This partnership builds on Genesis' existing commitment to golf, including events like the Genesis Invitational and the Genesis Scottish Open. The collaboration aims to leverage design, technology, and innovation to create unique fan experiences.
Mike Song, Global Head of Genesis, expressed excitement about the partnership. "At Genesis, we design our customer experiences with a tailored approach to ensure that every experience is both unique and original. We take the same approach with our golf partnerships and believe in TGL’s mission to harness technology to build a truly unique platform that blends golf, media, and entertainment," said Song. "We’re eager for the launch of TGL this January and bringing Genesis’ audacious and distinctly Korean brand DNA to a whole new generation of golfers and golf fans through this exciting new team golf platform."
Mike McCarley, CEO and Founder of TMRW Sports and TGL presented by SoFi, also shared his enthusiasm. "TGL presented by SoFi is honored to welcome Genesis as the league’s first Founding Partner. The Genesis brand aligns perfectly with TGL through their commitment to designing exceptional and innovative products, and their demonstrated commitment to golf all around the world," said McCarley. "We value their focus on providing unique, world-class experiences to consumers. We look forward to working with Genesis to promote TGL and its teams to a global fan base in new and engaging ways."
TGL will feature six teams of PGA TOUR stars competing in fast-paced matches at the custom-built SoFi Center in Palm Beach Gardens, Florida. The venue spans 250,000 square feet with 1,500 seats surrounding the field of play. Matches will be broadcast live on ESPN and ESPN+ in the U.S., with international coverage including JTBC/Phoenix Sports International in South Korea.
The league's tech-driven format includes real grass tee boxes transitioning into virtual holes projected onto a massive 3,000-square-foot screen. Once within 50 yards of the hole, players will switch to live action on a short game complex featuring advanced technology like a rotating green and motorized actuators that alter topography.
Team Rosters
Each TGL team consists of four PGA TOUR players with three competing in each match:
| Team | Players | Ownership |
|---|---|---|
| Atlanta Drive GC | Justin Thomas, Patrick Cantlay, Billy Horschel, Lucas Glover | Arthur M. Blank (Atlanta Falcons) |
| Boston Common Golf | Rory McIlroy, Keegan Bradley, Adam Scott, Hideki Matsuyama | John Henry (Boston Red Sox) |
| Jupiter Links Golf Club | Tiger Woods, Max Homa, Tom Kim, Kevin Kisner | Tiger Woods’ TGR Ventures |
| Los Angeles Golf Club | Tommy Fleetwood, Sahith Theegala, Collin Morikawa, Justin Rose | Alexis Ohanian (Seven Seven Six) |
| New York Golf Club | Rickie Fowler, Xander Schauffele, Matt Fitzpatrick, Cameron Young | Steven A. Cohen (New York Mets) |
| The Bay Golf Club | Wyndham Clark, Ludvig Åberg, Min Woo Lee, Shane Lowry | Avenue Sports Fund (Marc Lasry) |
TMRW Sports Group Overview
TMRW Sports Group was founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley. The group focuses on innovative approaches in sports that connect fans more deeply with technology and culture. Their first project is TGL presented by SoFi.
The group is backed by notable athletes and business leaders from various industries who form a diverse investor base.
The Genesis Brand Commitment
Genesis is dedicated to creating customer-centric experiences that go beyond products. Known for its high standards in performance and design while aiming for sustainability. Their range includes award-winning models like G70 and GV80.
The brand has expanded globally since its launch in Korea.
The collaboration between Genesis and TGL aims to bring innovative experiences to golf fans worldwide through cutting-edge technology.
This partnership highlights both brands' dedication to pushing boundaries in sports entertainment.
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