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Genesis And MICHELIN Guide Unite To Celebrate Culinary Leaders And Korean Hospitality
Genesis Motor America has announced a partnership with the MICHELIN Guide to bring exclusive programming and recognise top hospitality leaders. This collaboration will feature a unique content series at Genesis House, which was added to the MICHELIN Guide’s New York City Guide in 2023. The series will highlight culinary excellence through Korean hospitality and honour industry leaders.
"At Genesis, we leverage our Distinctly Korean cultural heritage to curate elevated hospitality experiences for our guests at every touchpoint," said Claudia Marquez, chief operating officer, Genesis Motor North America. "Our partnership with the MICHELIN Guide signals the Genesis brand’s ambition to be a leader in hospitality."
The year-long partnership between Genesis and the MICHELIN Guide includes various programs aimed at showcasing top-tier dining experiences. Future events include a co-hosted Hamptons dinner with East End tastemakers this autumn. Content from these events will be shared across both MICHELIN and Genesis House-owned channels, including social media platforms.
"As a key partner in both mobility and hospitality, Genesis proves to be the perfect fit for the MICHELIN Guide, as we work together to innovate across both industries," said Gwendal Poullennec, International Director of the MICHELIN Guide. "Through elevating both culture and cuisine, this partnership will further highlight the hospitality leaders across the U.S. gastronomy scene for their dedication and excellence."
The MICHELIN Guide is globally recognised for its selection of world-class restaurants. It awards one, two, or three stars to establishments serving exceptional cuisine that is rich in flavour and expertly executed. The Bib Gourmand designation highlights restaurants offering good quality food at good value. The Green Star honours pioneers in sustainable gastronomy.
Michelin introduced its first North American Guide in 2005 for New York. Since then, guides have been added for Chicago (2011), Washington D.C. (2017), California (San Francisco in 2008, statewide 2019), Miami/Orlando/Tampa (2022), Toronto (2022), Vancouver (2022), Colorado (2023), Atlanta (2023), and Mexico (2024).
Genesis Motor North America
Genesis is a global automotive brand focused on performance, design, safety, and innovation while aiming for sustainability. The brand's design identity is known as Athletic Elegance and incorporates distinctly Korean characteristics. Genesis offers award-winning models such as the G90, G70, G80, GV60, GV70, GV80, and GV80 Coupe.
The company is also leading in electrification with battery EVs like Electrified G80, GV60, and Electrified GV70 models. For more information about Genesis Motor North America’s latest news and updates, visit their media sites.
The MICHELIN Guide remains an essential companion for travellers seeking memorable dining experiences worldwide. Michelin inspectors use consistent criteria to ensure uniform standards of excellence globally. These criteria include product quality; mastery of cooking techniques; harmony of flavours; chef's personality reflected in cuisine; and consistency over time.
This partnership between Genesis Motor America and the MICHELIN Guide aims to elevate both brands by highlighting exceptional hospitality experiences across the United States gastronomy scene.
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