Genesis GV60 Tops Small Premium SUV Segment Again In J.D. Power's 2024 APEAL Study

Published: Friday, July 26, 2024, 1:03 [IST]

The 2024 Genesis GV60 has been named the top small premium SUV for the second year in a row by J.D. Power's U.S. Automotive Performance, Execution and Layout (APEAL) Study. The GV60 excelled in six categories: powertrain, driving comfort, interior, driving feel, getting in/out, and setting up/starting.

Introduced in 2022 as Genesis' first dedicated electric model, the GV60 showcases a unique athletic exterior and an interior inspired by classic Korean architecture. It embodies the brand’s design ethos of Athletic Elegance and the Beauty of White Space. The spacious interior features upcycled materials alongside advanced safety and technology features.

Innovative technologies such as Face Connect and Crystal Sphere are also part of the GV60's offerings. These features allow drivers to personalize their driving experience further, enhancing the connection between driver and vehicle.

Claudia Marquez, chief operating officer of Genesis Motor North America, stated, "At Genesis, we design our products with the customer top of mind. GV60 delivers on this commitment with its sleek silhouette, dynamic high-efficiency motor and host of advanced technologies. We are pleased our customers continue to recognize the excellent design and performance of GV60, our first dedicated EV, in the J.D. Power APEAL Study."

Genesis Motor North America's Vision

Genesis Motor North America focuses on putting customers at the center of every decision. The brand aims to deliver high standards in performance, design, safety, and innovation while moving towards a sustainable future. Their design identity incorporates audacious, forward-thinking characteristics with a distinctly Korean touch.

The company offers a growing range of award-winning models like the 2023 MotorTrend Car of the Year G90 along with G70, G80, GV70, GV80, and GV80 Coupe. Genesis is leading electrification efforts with battery EVs such as Electrified G80, GV60, and Electrified GV70 models.

J.D. Power APEAL Study Insights

The J.D. Power U.S. APEAL Study evaluates new-vehicle owners’ experiences after 90 days of ownership. This study provides insights into various aspects such as design, performance, safety, usability, comfort among others.

The recognition from J.D. Power highlights Genesis' commitment to excellence in automotive design and performance through customer-focused innovations.

The Genesis GV60 continues to impress with its combination of innovative technology and elegant design principles that resonate well with customers.