Click it and Unblock the Notifications
Genesis Announces Opening Of Innovative Design Studio In California For Q1 2025
Genesis has announced the launch of a new design studio in California, set to begin operations in the first quarter of 2025. This announcement was made during an exclusive event in Los Angeles on November 19, 2024. The establishment of Genesis Design California is a key development for the brand as it approaches its 10th anniversary next year.
Located in El Segundo, California, Genesis Design California will cover an area of 80,000 square feet and will employ 45 team members. The studio aims to create a tranquil atmosphere that contrasts with the outside world. Its design reflects Genesis's commitment to innovation and creativity by integrating natural elements and light into its spaces.
The studio will feature various spaces designed to foster creativity and focus. These include a modern tea platform inspired by Korean heritage, a studio for colors and materials, a clay modeling workshop, and a digital design lab. Additionally, there will be a library for research and reflection, open workspaces with collaborative areas, and flexible seating arrangements.
Luc Donckerwolke, Chief Creative Officer of Genesis, stated, "Genesis is a leader in automotive design. We take pride in always innovating and looking for inspiration in our everyday lives. The climate, cultural arts and automotive scene in Los Angeles offered us the possibility to create a dynamic and attractive work experience by integrating nature and light into the work and creative spaces."
Genesis Motor North America is known for delivering top-tier design, safety, performance, and innovation while focusing on sustainability. The brand draws from its cultural roots and Korean hospitality to craft unique customer experiences. It offers a range of award-winning SUVs, sedans, and electric vehicles through its network of over 220 independent U.S. retailers.
The studio also includes large office spaces with conference rooms that are bright and airy. Private areas are enclosed with soft acoustic felt to provide a calming environment. Outdoor spaces are inspired by traditional Korean gardens combined with Southern California's outdoor aesthetics.
An upper-level patio will serve multiple purposes such as hosting events or dining activities. This new facility underscores Genesis's dedication to creating environments that promote calmness while reflecting their brand values.
Genesis has more than 70 standalone retail facilities across North America with plans for further expansion. Consumers can explore the brand through various retail locations or online platforms like Genesis House in New York City or their website.
This new venture highlights Genesis's ongoing commitment to innovation in automotive design while celebrating its cultural heritage as it continues to expand its presence globally.
Continue with Google