Click it and Unblock the Notifications
Racing Gamers Believe Video Games Improve Their Driving Abilities
Nearly half (48%) of British racing video game players believe their virtual driving experience makes them better drivers than non-gamers. A significant 65% of these gamers view racing video games as similar to real-life driving. This perception might be the source of their confidence on the road.
For many racing game enthusiasts, gaming isn't just a pastime; it's a way to enhance skills and build confidence that they believe translates to real-world driving. According to a poll by Hyundai, 52% of gamers report improved reaction times and safety, while 42% notice better overall road awareness. Additionally, 39% say their ability to spot potential hazards has improved through gaming.
The survey, which included 1,000 drivers who play racing video games, also revealed that half (50%) of those who played these games as children believe it helped them pass their driving test faster. Over 52% confirmed they passed on their first attempt. These findings suggest that skills developed in virtual environments can have tangible benefits in real-life scenarios.
Progressively immersive racing simulators and advancements in car design are blurring the lines between gaming and reality. Features like Hyundai’s N Active Sound + in the IONIQ 5 N offer realistic sounds, one derived from the gaming world. This feature enhances the driving experience by making electric vehicles feel more dynamic and responsive.
Ashley Andrew, President of Hyundai & Genesis UK, stated, "With one-third of players acknowledging that racing games have influenced their choice of car model, it’s evident that both fun and functionality need to be at the forefront of design. The technology in the IONIQ 5 N is essential for creating an exhilarating driving experience, addressing what many have felt was previously missing from EVs."
Gamers' Perception vs Reality
Despite the similarities gamers find between virtual and real-life driving—such as steering (63%), control & cornering (49%), and gear shifts (47%)—only a quarter (26%) think the sound in racing games matches real-life driving. However, sound remains crucial for over three-quarters (78%) of gamers, with almost a third (30%) considering it the most important aspect of the driving experience.
Hyundai's research also highlighted that over three-quarters (77%) of people find more excitement in virtual racing than in real-life driving. This insight has driven Hyundai Motor UK to ensure that the thrill gamers enjoy remains a key feature in future electric vehicles, showcased in models like the Hyundai IONIQ 5 N.
Hyundai's Commitment to Innovation
Established in 1967, Hyundai Motor Company operates in over 200 countries with more than 120,000 employees dedicated to addressing global mobility challenges. The company is accelerating its transformation into a Smart Mobility Solution Provider by investing in advanced technologies such as robotics and Advanced Air Mobility (AAM). Hyundai aims to introduce revolutionary mobility solutions while pursuing open innovation for future services.
In Europe, Hyundai Motor Europe HQ was established in 2000 with its main office in Offenbach, Germany. It oversees vehicle sales across 47 European countries through 2,279 outlets. In the first three quarters of 2023, Hyundai held a market share of 4.2%. More than 70% of vehicles sold were engineered and built in Europe to meet local needs.
Hyundai's Presence in the UK
Hyundai has been selling vehicles in the UK since 1982 with its headquarters based in Leatherhead, Surrey. As of February 2024, Hyundai boasts one of the youngest product ranges among manufacturers. The company is a pioneer in zero-emission mobility with models like IONIQ 5, IONIQ 6, KONA Electric ranges, and second-generation fuel cell electric vehicle NEXO.
The company offers a unique Five Year Unlimited Mileage Warranty package for new passenger cars. This includes roadside assistance and vehicle health checks for five years along with an EV High Voltage battery warranty for eight years or up to 100,000 miles.
In terms of sales growth during 2023, Hyundai Motor UK saw an increase of 8.3%, selling 87,100 vehicles with TUCSON leading as both the best-selling model and second best-selling hybrid in the UK. Notably, TUCSON Plug-in Hybrid sales surged by 88%, reaching 6,073 units sold during the year.
The belief among gamers that virtual racing improves real-life driving skills is supported by various statistics from Hyundai's research. With technological advancements bridging gaps between gaming and reality, features like those found in Hyundai’s IONIQ series are set to redefine future driving experiences.
Continue with Google