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Ford Territory SUV Name Trademarked – Likely To Be Positioned Below The Everest SUV
Ford India is paving its way back into the Indian market with a notable strategy, focusing on launching new SUVs by 2025. The automotive giant has taken a significant step by trademarking the Ford Territory SUV.
This indicates the automaker's plans to re-enter the competitive Indian automotive scene with fresh offerings. This move comes alongside the company's operations in Chennai, where there has been speculation about reviving production activities.
The Ford Territory SUV, known as the Equator in some markets, is a medium-sized vehicle that measures 4.6 meters in length. It positions itself below the Everest (Endeavour) in Ford's lineup.
With the Territory, Ford is aiming to compete with established names like Tata Harrier, Mahindra XUV700, and MG Hector. The trademark filings for the Ford Territory, along with other models such as the Endeavour SUV and Ranger pickup, underline Ford's commitment to exploring different segments in the Indian market.
What The Ford Territory Offers
The Ford Territory stands out with its large grille, split headlight design, stylish wheels, and conservative yet attractive silhouette. It also features traditional LED tail lights and a commanding road presence.
Inside, the SUV is just as impressive, with twin displays dominating the dashboard. Highlights include a 12.3-inch infotainment screen, a 12-inch instrument cluster, soft-touch plastics, a panoramic sunroof, and a spacious boot. Safety is now compromised, with six airbags, an ADAS suite, and connected tech adding to its appeal.
Under the bonnet, the Ford Territory is expected to offer a range of 'Ecoboost' engines, including 167.7bhp 1.5-litre and 187.4bhp 1.8-litre four-cylinder options. A 7-speed DCT gearbox is likely to be the only transmission choice.
As the SUV market continues to grow in popularity, Ford's decision to enter the mid-size SUV segment could see the Territory being competitively priced at around Rs 25 lakhs, making it a strong contender in its category.
DriveSpark Thinks
The anticipation for Ford's return to the Indian market is high, and the trademarking of the Ford Territory is a clear sign of the company's intention to reclaim its space in the automotive industry.
With its attractive design, advanced features, and powerful engine options, the Ford Territory is poised to make a strong impact upon its launch. As Ford gears up for its comeback, the automotive landscape in India is set to become even more exciting.
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