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Ford Advances Remarkably In J.D. Power's 2024 Initial Quality Study
Ford has made significant strides in the J.D. Power 2024 U.S. Initial Quality Study, moving up 14 places to secure the 9th position from its previous rank of 23rd. Lincoln also saw improvement, advancing from 28th to 25th place. The Bronco Sport was recognised as the best small SUV for initial quality, surpassing 18 other models.
Jim Baumbick, Ford’s vice president of Product Development and Quality, stated, "We are making a lot of progress on quality and customers with our latest vehicles are benefiting from it. We have more work to do, as our ambition is to have best-in-class quality and we won’t be satisfied until we achieve and sustain it." This reflects Ford's dedication to enhancing vehicle quality for its customers.
Frank Hanley, senior director of auto benchmarking at J.D. Power, praised Ford's efforts by saying, "Ford’s achievement of receiving the award for the Bronco Sport in the Small SUV segment shows their continued commitment to Initial Quality." This accolade underscores Ford's focus on delivering high-quality vehicles.
In addition to the Bronco Sport's success, other Ford models also performed well in their respective segments. The 2024 Explorer, Maverick, and Super Duty ranked second in their categories. These results highlight Ford's consistent performance across various vehicle types.
The study evaluates feedback from drivers and data on vehicle repair visits during the first three months of new vehicle ownership. This comprehensive approach ensures a thorough assessment of initial quality across different models.
About Ford Motor Company
Ford Motor Company (NYSE: F) is headquartered in Dearborn, Michigan. The company is dedicated to creating a better world where everyone can move freely and pursue their dreams. The Ford+ plan aims for growth and value creation by combining existing strengths with new capabilities and maintaining continuous customer relationships.
Ford develops a range of vehicles including trucks, SUVs, commercial vans, cars, and Lincoln luxury vehicles. The company operates through three customer-focused segments: Ford Blue for gas-powered and hybrid vehicles; Ford Model e for electric vehicles (EVs) and digital experiences; and Ford Pro for commercial customers' needs.
Additionally, Ford offers financial services through Ford Motor Credit Company. With around 176,000 employees worldwide, Ford remains committed to innovation and customer satisfaction.
The company's efforts are evident in its recent achievements in the J.D. Power study. As they continue to improve vehicle quality, both Ford and Lincoln aim to enhance customer experiences further.
This year's results reflect significant progress but also indicate areas where further improvements can be made. Ford's ongoing commitment to quality will likely drive future successes in upcoming studies.
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