Ford Unveils Fifth Bronco Off-Roadeo Driving School In Tennessee

Published: Thursday, June 20, 2024, 22:03 [IST]

Ford is set to open its fifth Bronco Off-Roadeo adventure driving school in Tennessee this October. This new location will provide Bronco and Bronco Sport owners and enthusiasts with hands-on instruction to enhance their off-road driving skills. The 1,000-acre facility is conveniently located near Knoxville, making it accessible to a significant portion of Bronco owners.

The new Tennessee site places all Bronco Off-Roadeo locations within 500 miles of more than 80 percent of Bronco and Bronco Sport owners. Ford has extended eligibility for 2022 Model Year Bronco and Bronco Sport owners to attend a Bronco Off-Roadeo through the end of 2024.

"With the opening of Bronco Off-Roadeo Tennessee, now 80 percent of Bronco and Bronco Sport owners will have access to an Off-Roadeo location that’s within 500 miles of their home," said Kelsey Gerken, Manager of Bronco Off-Roadeo.

The Tennessee location adds to the variety of terrains available at other Off-Roadeo sites, which include the Las Vegas desert, Texas hill country, Moab red rocks, and New Hampshire mountains. The new site features forested trails that complement these diverse landscapes.

Situated less than an hour south of Knoxville, the facility is near two popular national parks: Great Smoky Mountains and Blue Ridge Parkway. The location spans over 1,000 acres of hilly, forested terrain that has been family-owned for over 80 years.

Hands-On Experience

Every Bronco Off-Roadeo experience includes challenging trails, custom-designed basecamp facilities, and a team of expert Trail Guides. New Bronco and Bronco Sport owners receive complimentary access to an all-day hands-on education and guided course. Non-owners can purchase a four-hour paid off-road quest as part of a Half-Day Adventure.

Participants of all skill levels are welcome, and a Bronco or Bronco Sport will be provided for use throughout the experience. "Nine out of 10 Bronco customers say Bronco Off-Roadeo exceeded their expectations for the experience," added Gerken.

Reservations and Construction

Bronco customers can register starting today for experiences beginning on October 4. Registrations for the Half-Day Adventure open for non-Bronco owners in July. Those interested can sign up to be notified when the registration site becomes available.

Construction at the Tennessee site is already underway. Crews are working on new trails to showcase the off-road capabilities of the Bronco and Bronco Sport. An existing foundation is being used to add a central pavilion for classroom instruction and group gatherings.