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Electric G-Class Escorts Claret Jug Back To The Open In Sustainable Style
Brian Harman, the winner of The 151st Open, returned the Claret Jug to The Open in a new electric G-Class vehicle. He handed it over to Martin Slumbers, CEO of The R&A, which organises the Championship. Mercedes-Benz has been an official Patron of The Open since 2011 and provides a shuttle fleet for selected guests, players, and officials.
During the 152nd edition of The Open, Mercedes-Benz will offer an exclusive shuttle fleet featuring hybrid and all-electric vehicles. This service is available for selected guests, players, and officials. Additionally, the official app for The Open will be integrated into Mercedes-Benz vehicles. This feature allows customers to follow the Championship in real time while on the road.
Mercedes-Benz celebrates the start of The 152nd Open in an iconic manner. Ahead of the first tee-off, the defending champion brings back the iconic golf trophy for the ‘Return of the Claret Jug’ in a Mercedes-Benz vehicle. "The ‘Return of the Claret Jug’ by the defending champion is a symbolic moment in the week of The Open," said Martin Slumbers.
The integration of The Open's official app into Mercedes-Benz vehicles is a special highlight this year. It enables customers to experience the Championship in a completely new way at any time. Britta Seeger, Member of the Board of Management at Mercedes-Benz Group AG, Marketing & Sales, stated: "Our partnership with The Open reflects our shared values of tradition and innovation."
The 152nd edition will mark the tenth time The Open has been held at Troon on Scotland's west coast. Scheduled from 14 to 21 July 2024, it is notable as the only golf major played outside the USA. Troon last hosted this prestigious event in 2016.
Long-standing Partnership
Mercedes-Benz has been accompanying The Open for thirteen years as an Official Patron. To celebrate this long-standing partnership with The R&A, a unique campaign was created in St Andrews. This campaign highlights a clash of cultures inspired by lifestyle and sport, combining Mercedes-Benz brand history with fashion and golf.
Mercedes-Benz AG is part of Mercedes-Benz Group AG and employs around 166,000 people globally. Ola Källenius chairs its Board of Management. The company focuses on developing, producing, and selling passenger cars and vans while aiming to lead in electric mobility and vehicle software.
Sustainability Focus
Sustainability guides Mercedes-Benz's strategy and business activities. This approach aims to create lasting value for customers, employees, investors, business partners, and society as a whole. Their sustainable business strategy considers economic, ecological, and social impacts across their entire value chain.
The product portfolio includes brands like Mercedes-AMG, Mercedes-Maybach, G-Class with all-electric models, and smart brand products. In 2023 alone, they sold about two million passenger cars and nearly 447,800 vans worldwide.
The company continues expanding its global production network with over 30 sites across four continents while adapting to electric mobility requirements. They are also building a global battery production network on three continents.
A Mercedes-Benz is increasingly becoming more than just transportation; it’s evolving into an extended living space. This transformation aligns with their commitment to innovation while maintaining traditional values.
The stated values were determined using WLTP (Worldwide harmonised Light vehicles Test Procedure) measurement procedures. Fuel consumption depends on driving style and other non-technical factors as well as efficient use by cars.
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