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Dacia Teams Up With Tetris Champion To Ease Brits' Summer Packing Woes
With 36 million Brits planning car trips this summer, nearly a quarter (24%) admit they struggle to fit everything into their boot, according to Dacia. One in five (20%) have had to leave items behind due to space constraints. Packing the car is considered the most stressful part of a weekend trip by 12% of UK adults.
To ease these packing woes, Dacia has teamed up with UK Tetris Champion Dan Vuong (DanV). His gaming-inspired tips aim to help Brits maximise their car boot space for summer adventures. "Using my years of experience playing Tetris, I’ve teamed up with Dacia to provide some top tips on how to successfully pack the boot of your car with minimal stress," said DanV.
Nearly one in five (19%) Brits report family arguments over forgotten items during weekend getaways. To create more space, over a fifth (21%) are likely to buy a roof rack, with mattresses, canoes, and tables being popular items to tie on top of cars. Additionally, almost a third (31%) boast about their boot packing skills to friends or family.
Dacia's research highlights that many find car packing challenging. The brand aims to help by offering practical solutions and advice from experts like DanV. "We want to make car packing a breeze this summer and keep the focus on creating unforgettable memories," said Luke Broad, Dacia Brand Director for the UK.
DanV’s top tips include staying organised by categorising items by size and type, keeping everything compact by compressing flexible items like clothes, and packing light by focusing on essentials. "Recognising patterns and knowing the shapes you might encounter is key," he advises.
Dacia's collaboration with DanV is part of their effort to support customers in making the most of their vehicle space. The brand's vehicles are known for their generous boot capacity, which simplifies packing from the start. Their fully electric Dacia Spring offers class-leading boot capacity, ideal for any adventure.
Dacia's Commitment
Dacia aims to help Brits embark on memorable journeys with reliable and affordable vehicles suited for both short trips and grand expeditions. The brand focuses on essentials and celebrates the spirit of adventure. "At Dacia, we focus on the essentials," Broad added.
Since its relaunch by Renault Group in 2004, Dacia has offered value-for-money cars that meet customer needs. Models like Sandero, Duster, and Jogger have become market references. Present in 44 countries, Dacia has sold over 8 million vehicles since 2004.
Dacia launched in the UK in January 2013 and quickly became successful. Over 250,000 Dacia vehicles have been sold in the UK to date. For more information about Dacia and its range of vehicles, please visit www.dacia.co.uk.
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