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Dacia Duster Wins Car Of The Year In Prestigious Driver Power 2024 Survey
The Dacia Duster has clinched the prestigious 'Car of the Year' title in the Driver Power 2024 survey, surpassing all other new cars. This popular SUV also secured the 'Best Small SUV' award in the annual car ownership opinion poll conducted by Auto Express. The accolades are based solely on customer feedback, covering aspects from initial purchase to reliability and running costs.
Since its UK launch in 2013, over 100,000 Dusters have been sold, adding to its impressive tally of more than 20 UK industry awards. The latest recognition comes as the model prepares for the arrival of the All-New Duster later this year. The survey, open to owners of vehicles under three years old, provides insights into the ownership experience, including driving dynamics and real-world running costs.
Paul Barker, Editor of Auto Express, commented on the Duster's performance: "Dacia has proved once more that high customer satisfaction doesn't have to mean high cost. The Duster is a brilliant ownership proposition, and it's a worthy winner of Driver Power 2024 as the nation's number one car to own."
Luke Broad, Dacia Brand Director for the UK, added: "We know how good our cars are, but the real proof comes from those who own, drive and live with them. Duster’s performance in the Driver Power survey shows that it delivers what we promise, day in and day out. With the new model just months away, the current Duster leaves a fantastic legacy with this award showing just how capable it is and why it’s so iconic."
Now in its 11th year on sale in the UK, the Duster continues to gain popularity among private and business customers alike. Its appeal extends to emergency first responders, charities, and those needing a rugged and versatile car that offers exceptional value. Over 13,000 drivers have already registered their interest in the All-New Duster ahead of its launch later this year.
Founded in 1968 and relaunched by Renault Group in 2004 across Europe and Mediterranean countries, Dacia consistently offers value-for-money cars by focusing on essentials. The brand's models include Sandero, Europe's best-selling retail car since 2017; Duster, Europe's best-selling SUV for private customers since 2018; Jogger, a versatile family car; and Spring, the UK's most affordable electric car. Present in 44 countries, Dacia has sold over 8 million vehicles since 2004.
Dacia launched in the UK in January 2013 and has sold more than 250,000 vehicles to date. The brand enjoyed the most successful start ever for a new car brand in the UK.
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