Click it and Unblock the Notifications
CUPRA To Unveil Electrified SUV Terramar At 37th America’s Cup In Barcelona
On September 3rd, CUPRA will introduce the CUPRA Terramar, a new electrified SUV, during the 37th America's Cup in Barcelona. This vehicle showcases the latest CUPRA design with a bold look and advanced eHybrid technology. The event will be held at the IMAX building in Port Vell, Barcelona, and live-streamed on YouTube at 12:15 PM CEST.
The CUPRA Terramar integrates next-generation eHybrid technology and enhanced digital features. It aims to improve driving performance while maintaining a sporty appearance. This model represents a significant step for CUPRA as it continues to blend emotion, electrification, and performance.
CUPRA's CEO Wayne Griffiths and film director J.A. Bayona will attend the unveiling event. Bayona, also a brand ambassador for CUPRA, will join Griffiths for a special surprise for attendees. The presentation promises to be memorable, aligning with the brand's innovative spirit.
Since its launch in 2018, CUPRA has quickly become one of Europe's fastest-growing car brands. In 2023 alone, it delivered over 230,000 vehicles globally. Each new model has helped define the brand's unique character and design ethos.
CUPRA's lineup includes several notable models: the CUPRA Ateca, known for its distinctive segment; the CUPRA Leon, featuring a plug-in hybrid electric engine; the best-selling CUPRA Formentor; and the fully electric CUPRA Born. These models highlight CUPRA's commitment to combining sportiness with electrification.
Partnerships and Sponsorships
CUPRA is FC Barcelona's official automotive partner and sponsors the World Padel Tour and eSports Club Finetwork KOI. Additionally, it participates in Formula E racing competitions. These partnerships reflect CUPRA's dedication to sports and innovation.
The brand's ambassadors include notable figures like Oscar-nominated director J.A. Bayona, Formula E driver Lucas Di Grassi, street artist TvBoy, Olympic gold medalists Adam Peaty and Saul Craviotto, German goalkeeper Marc ter Stegen, and footballer Alexia Putellas.
CUPRA continues to inspire from Barcelona by challenging conventions in automotive design and performance. The upcoming launch of the Terramar SUV marks another milestone in its journey of innovation and growth.
Continue with Google