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CUPRA Terramar Sets New Standards In SUV Design And Performance
The CUPRA Terramar redefines what SUVs can deliver in terms of emotion, performance and design. CUPRA Design Director Jorge Diez outlines the creation of a model with sporty proportions in line with the brand’s unmistakable DNA. "The CUPRA Terramar aims to push emotions to the limit with a bold design and its characteristic determined appearance."
Back in 2018, a bold, new brand was born combining emotion, design and sportiness as its unwavering principles. It was the beginning of CUPRA's story, starting off by introducing itself to the world at the Terramar Circuit in Sitges, close to Barcelona. Today, six years later, the emblematic racetrack lends its name to the brand's newest hero for the new era, with the launch of the CUPRA Terramar.
CUPRA’s new sporty SUV is finally here, in a journey where ambition has become reality. CUPRA Design Director Jorge Diez outlines the creation of a model that redefines what SUVs can deliver in terms of emotion, performance and design. Where do you, as designers, get your inspiration from for a car like the CUPRA Terramar? For some people, design follows function, but for us, it follows emotions.
In this sense, at CUPRA we’ve always been committed to inspiring the world from Barcelona. But with this model, which has 'terra' (land) and 'mar' (sea) in its name, we’ve taken it even further. The inspiration we get as designers does not only come from the amazing architecture and design spirit of Barcelona; it’s also about the influence of Mediterranean culture.
Its dimensions stand out without sacrificing sporty proportions. How did you achieve this? We thrive on challenges. Competition is in our DNA, and as in the America’s Cup, there’s no such thing as second place for us or our design. That’s why we've built one of the most demanded architectures in the market: a 4.5-metre SUV with a bold and confident design.
We wanted to combine height and larger dimensions typical of SUVs with a muscular approach featuring high-contrast lines characteristic of our sporty designs. The front end has a long, high bonnet designed in a V-shape towards the bottom of the grille to increase dynamism. The rear culminates in strong shoulders that give it a bold character.
Lines and Surfaces
The lines of the CUPRA Terramar speak for themselves, showcasing a strong character that conveys determination and focus. These are combined with sensual surfaces that reflect our emotional spirit and human inspiration in design. Running along the lower side section of the car is what we call "the Rocker Wave," an ascending line resembling a wave that lifts the car.
The strong definition of both front and rear evokes tension through sharp and negative surfaces. What is the CUPRA Terramar going to contribute to CUPRA’s design? The CUPRA Terramar aims to push emotions to their limits with its bold design while taking CUPRA into one of Europe’s fastest-growing segments.
CUPRA's Evolution
By adopting our new design language, we’ve materialised full-blown CUPRA DNA seen in copper-toned detailing or our eye signature with three triangles lending confidence to its look. The result is this highly emotional sporty electrified SUV inspired by Barcelona's striking design.
CUPRA is an unconventional challenger brand combining emotion, electrification and performance to inspire globally from Barcelona. Launched in 2018, it has become one of Europe’s fastest-growing car brands with over 230,000 vehicles delivered by 2023.
Milestones and Partnerships
Each successive launch marks new milestones defining CUPRA's character through challenging original designs like:
- CUPRA Ateca - unique segment model
- CUPRA Leon - first electrified model via plug-in hybrid engine
- CUPRA Formentor - first exclusively developed model & best-seller
- CUPRA Born - first 100% electric vehicle
CUPRA partners include FC Barcelona (official automotive/mobility partner), World Padel Tour (premium sponsor), eSports Club Finetwork KOI (official sponsor), Formula E racing competition participant among others.
The CUPRA Tribe
The CUPRA Tribe comprises ambassadors driving change including Oscar-nominated director J.A. Bayona; Formula E driver Lucas Di Grassi; Street Artist TvBoy; Olympic gold medalists Adam Peaty & Saul Craviotto; German goalkeeper Marc ter Stegen; two-time Ballon d'Or winner Alexia Putellas among others.
The journey continues as each new model embodies sportiness combined with electrification proving they are perfect matches while pushing boundaries within Europe's automotive industry.
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