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CUPRA Terramar Set For Global Debut At America’s Cup With Bold Design And EHybrid Tech
The new CUPRA Terramar is a sporty and electrified SUV that pays homage to the Terramar circuit. The CUPRA Terramar embraces the new CUPRA design language with a bold and confident look.
Today, the CUPRA Cube in Barcelona marks the beginning of the Louis Vuitton 37th America’s Cup Barcelona and unveils the first details of the CUPRA Terramar ahead of its World Premiere. Watch the livestream on September 3rd at 12:15pm CEST: https://youtube.com/live/044s9WOkMyM?feature=share.
The countdown at the CUPRA Cube signals the start of the Louis Vuitton 37th America’s Cup Barcelona. Today, CUPRA announces that the CUPRA Terramar will be the official car for this competition, ahead of its World Premiere on September 3rd. A timer on Barcelona’s beach will reveal details about this new model over the coming days.
The new CUPRA Terramar arrives to elevate CUPRA to the hotspot of Europe's fastest-growing segment. Paying homage to Sitges' Terramar circuit, where CUPRA was first introduced, this electrified SUV embodies a new era. It follows the new CUPRA design language, blending emotion and performance seamlessly.
Featuring unique CUPRA DNA with a bold and confident look, it integrates next-generation eHybrid technology, greater digitalisation, and sustainability features while enhancing driving performance. The World Premiere of the CUPRA Terramar will be an unforgettable event that will bring together the CUPRA Tribe to experience a new era for the brand in a competition where there is no second place.
CUPRA is an unconventional challenger brand that combines emotion, electrification, and performance to inspire from Barcelona. Launched in 2018, it has become one of Europe’s fastest-growing car brands with a global network of specialised points of sale. In 2023, more than 230,000 vehicles were delivered by CUPRA.
Brand Evolution
Each model launch has marked a milestone in defining CUPRA's character with challenging and original designs. Notable models include the unique segment-defining CUPRA Ateca; its first electrified model, the plug-in hybrid electric engine-equipped CUPRA Leon; and its best-selling vehicle to date, the exclusively developed CUPRA Formentor. Additionally, their first fully electric vehicle is the CUPRA Born.
CUPRA is FC Barcelona's official automotive and mobility partner and sponsors both World Padel Tour and eSports Club Finetwork KOI. The brand also participates in Formula E racing competitions.
CUPRA Tribe Ambassadors
The CUPRA Tribe consists of ambassadors who aim to drive change. Members include Oscar-nominated film director J.A. Bayona; Formula E driver Lucas Di Grassi; Street Artist TvBoy; Olympic gold medalists Adam Peaty and Saul Craviotto; German goalkeeper Marc ter Stegen; and two-time Ballon d'Or winner Alexia Putellas.
The event will be live-streamed on September 3rd at 12:15 PM CEST on YouTube: https://youtube.com/live/044s9WOkMyM?feature=share.
CUPRA proves that electrification and sportiness are a perfect match. The brand hit new heights in 2023 with more than 230,000 vehicles delivered globally.
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