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Continental Tires Unveils Largest Dealership In Bengaluru
Continental Tires has launched its flagship Continental Premium Drive (CPD) dealership in Subramanyapura, Gubbalala, Bengaluru. This new store is the largest tyre and alloy wheel outlet in the city, covering 3,200 square feet. It offers a wide range of premium car tyres, branded alloy wheels, and comprehensive car wash services.
Samir Gupta, Managing Director for India and Head of Central Asia Region at Continental Tires, stated during the inauguration, "The new addition to Subramanyapura shows our better-quality customer experience and strong relationship with customers in the southern part of India. We are committed to providing our customers with the highest quality products and services in the region.
Expansion Strategy
The opening of this CPD store is part of Continental Tire's strategy to enhance its retail footprint in South India. This approach aligns with their 'In the Market, For the Market’ philosophy aimed at increasing geographical presence and improving customer experiences.
Continental's product range includes tyres for cars, trucks, buses, two-wheelers, and speciality vehicles. They also offer smart solutions and services for fleets and tyre retailers. In fiscal 2023, their tyres group sector generated sales worth 14 billion euros.
Global Presence
Continental Tires is one of the world's largest tyre manufacturers. The company employs over 56,000 people globally across 20 production sites and 16 development centres.
The new CPD store aims to provide a better customer experience by offering high-quality products and services. This expansion reflects Continental's commitment to safety, comfort, and performance for its customers.
The company's focus on expanding its retail presence will continue as it plans to open more stores across other parts of Karnataka and South India.
This strategic move not only strengthens their market position but also enhances their ability to serve a broader customer base with top-tier products.
Continental's dedication to quality is evident through its extensive portfolio that caters to various vehicle types and offers advanced solutions for fleet management. The new store in Bengaluru is expected to set a benchmark for customer service excellence in the region.
This initiative underscores Continental's ongoing efforts to meet growing market demands while maintaining high standards of product quality and service delivery.
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