Citroen India Celebrates Third Anniversary – C3 Blu Edition, Exciting Offers & Much More

Citroen is celebrating its third anniversary in India with a bang, rolling out a series of special offers that aim to delight both existing and new customers. Since entering the Indian market in 2021 with the launch of the C5 Aircross, Citroen has broadened its product lineup.

The broadened to include the C3 hatchback, eC3 electric, and C3 Aircross SUV. The French car manufacturer's anniversary celebration brings with it an array of enticing deals and a limited edition Blu model that car enthusiasts would not want to miss.

Citroen C3

Anniversary Specials and Savings

The C3 hatchback is currently available at a special anniversary price of Rs 5.99 lakh, allowing customers to save Rs 17,000 from its standard base trim price of Rs 6.16 lakh. Moreover, Citroen is extending additional benefits up to Rs 1.50 lakh on the MY23 models.

This model is equipped with a 1.2-litre 3-cylinder petrol engine, offered in two power outputs: the base variant producing 82bhp and 115Nm of torque. Whereas the higher variants put out 108.5bhp and 190Nm of torque. Both engines are paired with manual gearboxes.

Meanwhile, the C3 Aircross is fetching a discounted price of Rs 8.99 lakh, marking Rs 1 lakh off its standard price. Buyers opting for the MY23 model can avail themselves of benefits worth up to Rs 1.90 lakh.

Citroen

Like the Citroen C3, the C3 Aircross SUV features the same 1.2-litre turbocharged petrol engine, however, unlike the C3, the C3 Aircross comes with both manual and a 6-speed Aisin-sourced automatic transmission, the latter enhancing torque output to 205Nm.

Introducing the Blu Edition

Car buyers seeking uniqueness can opt for the Blu edition available for both C3 and eC3. This limited edition variant stands out with its new Cosmo Blue exterior, sporty graphics, and enhanced interior features like sill plates, illuminated cup holders, and an air purifier.

Additional accessories such as customized neck rests, seat covers, and seat belt cushions are also available, adding a personalized touch to the vehicle, making it more unique and special in the process.

Citroen eC3

Referral Rewards and Free Car Spa

In an attractive referral scheme, Citroen is offering a Rs 10,000 voucher for every successful referral. Furthermore, existing customers can enjoy a complimentary car spa, celebrating the brand's third anniversary. These offers are valid through April, subject to stock availability.

Citroen is determined to make its mark in the challenging Indian market. The brand is actively working on expanding its presence nationwide, with a goal to set up 200 sales and service touchpoints by the end of this year.

This expansion is a key part of Citroen's Network Expansion Program (NEP). Additionally, Citroen is gearing up to introduce new models like the Basalt Vision Coupe SUV, which will compete with the anticipated Tata Curvv.

DriveSpark Thinks

With these strategic moves and customer-centric offers, Citroen is clearly focused on enhancing its footprint in India, offering a blend of French automotive prowess and value to Indian consumers.

Article Published On: Saturday, April 6, 2024, 9:19 [IST]
Read more on: #citroen #auto news
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