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Chevrolet And Erewhon Collaborate To Launch Equinox EV Electric Juice In Los Angeles
Chevrolet and Erewhon have teamed up to introduce the Equinox EV Electric Juice, a unique wellness drink inspired by the Equinox EV. This collaboration highlights Chevrolet's dedication to emission-free vehicles and Erewhon's focus on sustainability as an organic food and wellness retailer. The beverage will be available exclusively at Erewhon Studio City in Los Angeles on 27th September.
On the same day, Chevrolet will offer test drives of the Equinox EV at Erewhon Studio City from 7 a.m. to 7 p.m., with each participant receiving a complimentary bottle of the Electric Juice. This new creation from Erewhon’s Tonic Bar features chocho, known for its high protein content, and blue spirulina, a superfood that matches the Equinox EV’s signature color.
The Equinox EV is designed to provide customers with a smooth transition to electric vehicles. It offers an EPA-estimated range of 319 miles on front-wheel drive models and starts at $34,995. J.D. Power has recognized the Equinox as America’s most awarded compact SUV for quality from 2015 to 2024.
Erewhon, with ten locations in Southern California, promotes sustainability by supporting organic farming practices. The company has been offering organic and ethically-sourced foods since 1968, maintaining high standards for quality and customer service.
The Electric Juice is crafted using organic ingredients aimed at energizing consumers. Erewhon continues to innovate with new juices, tonics, and smoothies through its Tonic Bar. As a Certified B Corp and Certified Organic Retailer, Erewhon is committed to sourcing nutrient-dense products while backing local growers.
Los Angeles is one of the largest markets for electric vehicles in the U.S., making it a strategic location for Chevrolet's initiatives. Steve Majoros, chief marketing officer at Chevrolet, stated: "We are looking forward for more customers to discover the Equinox EV – a fun-to-drive electric SUV."
Chevrolet's Success in Electric Vehicle Sales
In August, Chevrolet experienced its best month ever for electric vehicle sales due to strong demand for the Equinox EV. General Motors aims to lead in transportation innovation by developing safer and smarter vehicles with lower emissions across its brands like Buick, Cadillac, Chevrolet, and GMC.
This partnership allows Chevrolet to connect with potential new customers in Southern California, an important market for their electric vehicles. The collaboration between Chevrolet and Erewhon reflects their shared commitment to sustainability and innovation in their respective fields.
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