The Car Expert Awarded Best Automotive Website At Newspress Awards 2024

The Newspress Awards 2024 have concluded with the announcement of the best automotive website. The Car Expert has emerged as the winner in this category, recognised for its straightforward editorial approach and valuable consumer advice on car buying.

Behind the scenes, The Car Expert has been steadily growing its audience base. It now boasts nearly 7 million page views per month. This growth has been significantly boosted by the introduction of its Expert Rating Index in 2023. This index aggregates millions of data points to provide comprehensive scores, rated from A to F, for every new car. The scores take into account factors such as fuel economy, emissions, insurance, and servicing costs.

The impressive traffic numbers are complemented by high-quality editorial content. The Car Expert targets not only car enthusiasts but also potential car buyers who need detailed information before making a purchase decision. This targeted approach was well-received by the judging panel.

One judge commented, "Good ideas are often poorly executed in the publishing industry. The Car Expert’s ranking system differs in that it is a great idea, very well executed. An interesting, and evidently successful, business model, too."

The Car Expert's success at the Newspress Awards highlights its effective blend of informative content and innovative tools designed to assist consumers in making informed decisions about car purchases.