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Cadillac Collaborates With SURGEON For EV-Inspired Exclusive Sneaker Collection
Cadillac has partnered with Los Angeles designer Dominic Ciambrone and his team at SURGEON to create a unique collection of custom sneakers. Each sneaker style draws inspiration from Cadillac's electric vehicle (EV) lineup, including the LYRIQ, CELESTIQ, OPTIQ, and ESCALADE IQ models.
The collaboration between Cadillac and SURGEON aims to transform ordinary designs into extraordinary creations. Bryan Nesbitt, executive director of Global Cadillac Design, stated, "Cadillac’s design philosophy celebrates transforming the ordinary into the extraordinary, individualizing what is common into something that is distinctively yours." He added that both Cadillac and SURGEON set high standards for American luxury and craftsmanship.
To bring this vision to life, the SURGEON team worked closely with Cadillac designers at General Motors’ Design Center in Warren, Michigan. They drew inspiration from each vehicle's unique design details, such as interior leathers, upholstery patterns, textiles, stitching techniques, and paint colors.
Dominic Ciambrone emphasized the importance of collaboration and craftsmanship in their work. "Collaboration and craftsmanship are at the forefront of what we do at SURGEON. With our unique, custom designs, we strive to push boundaries and inspire," he said. The sneakers incorporate elements from specific vehicles like the sporty OPTIQ and the bold ESCALADE IQ.
The collection will be showcased at the 2024 US Open tennis tournament in New York from August 26 to September 8. As the Official Vehicle of the US Open, Cadillac will display both the Frances Tiafoe collaboration sneakers and the wider Cadillac collection in their showroom alongside the vehicles that inspired them.
Exclusive Availability
The exclusive Cadillac X SURGEON sneaker collection will be available for purchase on CadillacSignature.com starting September 8. Only five pairs of each EV shoe nameplate – ESCALADE IQ, OPTIQ, LYRIQ, and CELESTIQ – will be sold, totaling 20 pairs. Pricing details will be announced closer to the sale date.
Proceeds from these sales will benefit the USTA Foundation’s Frances Tiafoe Fund. This fund supports free or low-cost tennis programs and academic services for over 130,000 student-athletes annually.
Charity Auction
A special pair of sneakers inspired by professional tennis player Francis Tiafoe's personal story will be auctioned on CharityBuzz.com. The auction aims to support the USTA Foundation’s Frances Tiafoe Fund further.
This collaboration between Cadillac and SURGEON highlights a blend of luxury automotive design with bespoke sneaker craftsmanship. It showcases how two different industries can come together to create something unique while supporting charitable causes.
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