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Bugatti Strengthens European Market Presence With New Showrooms In Munich And Vienna
Bugatti is strengthening its presence in Europe with new showrooms in Munich, Germany, and Vienna, Austria. These locations offer customers a glimpse into Bugatti's latest chapter with the Bugatti Tourbillon hyper sports car. The Munich showroom, reimagined to reflect Bugatti's heritage and innovation, is located at Motorworld. Meanwhile, the Vienna showroom showcases Bugatti's commitment to pairing customers with their dream cars.
The partnership between Bugatti and Dörr Group began in 2015, introducing the brand's unique designs to German enthusiasts. The Munich showroom first opened in March 2016, becoming the second location after Tokyo to combine a vehicle showroom with a lifestyle boutique. This collaboration has resulted in 88 Bugatti vehicles finding homes in Germany, from the Veyron to the Tourbillon.
In Austria, Bugatti Vienna has been a trusted partner for 18 years. Operated by Exclusive Cars Vertriebs GmbH, it has sold 29 vehicles ranging from the Veyron to the Tourbillon. The new 214 square-meter showroom is one of the largest Bugatti retail spaces globally. It reflects the brand's dedication to success and customer satisfaction.
The Munich showroom recently hosted an exclusive event attended by Mate Rimac, CEO of Bugatti Rimac, and Hendrik Malinowski, Managing Director of Bugatti. Guests were treated to a private dinner celebrating the new era for Bugatti Munich. The venue highlights the Tourbillon's stunning design for both customers and the public.
In Vienna, guests were welcomed by Hendrik Malinowski and Frank Heyl, Director of Design at Bugatti. They proudly presented the new Tourbillon amidst other exquisite vehicles like the Veyron Grand Sport and Chiron Pur Sport. This event showcased Bugatti's Art de Vivre through a blend of heritage, style, and innovation.
Strategic Importance of Germany and Austria
Germany remains one of Bugatti's strongest markets worldwide. "Ever since 1885 with the advent of the motor-car," said Hendrik Malinowski, "enthusiasts in Germany have not only held a deep admiration for some of the finest cars in the world but also represent designers of some of the best cars in history." He emphasized Germany as a strategic destination for celebrating the Tourbillon.
Austria also plays a crucial role in Bugatti's strategy. "Both Germany and Austria are highly strategic markets for Bugatti in Europe," stated Hendrik Malinowski. The showrooms embody signature style and emotional allure while providing platforms for experiencing refinement and innovation.
The collaboration with Dörr Group and Exclusive Cars Vertriebs GmbH strengthens Bugatti's dealer network across Europe. These partnerships are vital for introducing new experiences to valued customers and prospective clients.
The recent expansions highlight how important Europe is for Bugatti as it continues its journey into this exciting new era with its hyper sports car offerings.
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