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Bugatti Launches Docuseries Featuring Mate Rimac To Showcase Next Era
Bugatti has unveiled a new docuseries, inviting viewers to explore its journey into a new era under the leadership of Mate Rimac. The YouTube series premiered today, June 18, with Rimac, CEO of Bugatti Rimac, outlining his vision for the Chiron’s successor. The series highlights the innovative approach that transformed a concept into reality, the challenges faced by the team, and their relentless pursuit of perfection.
"Bugatti is created by extraordinary people. We are standing on the shoulders of giants," Mate Rimac begins in the film, reflecting the sentiment that has driven the brand to lead the automotive world since its inception. This position is inspired by founder Ettore Bugatti's words, ‘if comparable, it is no longer Bugatti.’
Rimac explains, "When I was faced with the challenge of what to do next, it was not obvious at all. It was about pushing the limits while at the same time being the ultimate in design, quality, details and craftsmanship." This vision forms the cornerstone of Bugatti’s new hyper sports car, blending innovation and tradition.
For over 115 years, Bugatti has maintained high standards, creating iconic cars that represent the pinnacle of automotive excellence. Alongside unrivalled design and engineering prowess, a Bugatti must also evoke strong emotions. The new era aims to unify beauty and passion with history and technology to ensure it remains authentically Bugatti.
The heart of this emotive connection is a new high-revving naturally-aspirated V16 engine paired with a high-performance electric powertrain. This combination melds advanced technology with the timeless thrill of a combustion engine. The first episode delves into how Bugatti’s legacy and Rimac’s technology overcame skepticism to forge a new path forward.
As viewers watch the first episode, they will gain insight into Mate Rimac's passion and innovation that define the next generation of Bugatti hyper sports cars. This marks not just a new car but a new era for an iconic brand with nearly 120 years of history.
Watch ‘La Grande Première’ live on newsroom.bugatti.com or the official BUGATTI YouTube channel from 22:00 CEST on June 20.
| Fuel Consumption and Emissions | CHIRON |
|---|---|
| WLTP Fuel Consumption (L/100 KM) | Low Phase: 44.56 / Medium Phase: 24.80 / High Phase: 21.29 / Extra High Phase: 21.57 / Combined: 25.19 |
| CO2 Emissions Combined (G/KM) | 571.64 |
| Efficiency Class | G |
For further information, contact Nicole Auger, Head of Marketing and Communications at [email protected].
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