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Broad Arrow Auctions And BMW AG Announce Partnership For Concorso D’Eleganza Villa D’Este Auction In May 2025
Broad Arrow Auctions, a part of Hagerty, has partnered with BMW AG to become the official auction partner for the Concorso d’Eleganza Villa d’Este starting May 2025. This prestigious event will see Broad Arrow Auctions offering up to 70 high-quality collector cars for sale at Lake Como. The auction is set for May 24, 2025, at Villa Erba.
The Concorso d’Eleganza Villa d’Este, established in 1929, is one of the oldest and most respected events of its kind. Hosted by BMW Group Classic and Grand Hotel Villa d'Este, it features limited ticket access on Saturdays and a public parade of historic cars on Sundays at Villa Erba. Broad Arrow's involvement marks its first European auction venture.
Kenneth Ahn, President of Hagerty Marketplace and Broad Arrow Auctions, expressed excitement about the partnership. "We could not think of a better, more prestigious location and partner to launch our first ever auction in Europe than the Concorso d’Eleganza Villa d’Este," he stated. He emphasized the significance of this collaboration with BMW as a testament to their team's expertise.
Broad Arrow Auctions has seen significant growth in North America through events like the Monterey Jet Center Auction and The Amelia Auction. These auctions have consistently increased total sales and average car values annually. The new partnership with Concorso d’Eleganza Villa d’Este expands their reach into Europe.
McKeel Hagerty, CEO and Chairman of Hagerty, highlighted the importance of this partnership: "It's an incredible honor to partner with one of the most internationally renowned concours." He noted that this collaboration enhances their ability to serve high net worth clients globally and engage with automotive enthusiasts across Europe.
Auction Details
Helmut Käs, Head of BMW Group Classic and President of Concorso d’Eleganza Villa d’Este, welcomed Broad Arrow Auctions as the new auction partner. "They will bring a large number of spectacular cars to be auctioned at the grounds of Villa Erba," he said. This addition promises to be a highlight for visitors.
The announcement signifies Broad Arrow's formal entry into overseas auctions, positioning itself as a rapidly growing leader in the collector car auction industry. More details about the auction will be available soon on their website.
About Broad Arrow Auctions
Founded in 2021 by experienced industry veterans, Broad Arrow Auctions offers top-quality cars to collectors worldwide. Their flagship events include The Monterey Jet Center Auction in California and The Amelia Auction in Florida. In 2023, they expanded into Europe with renowned specialists joining their team.
About Hagerty
Hagerty is dedicated to preserving driving culture for future generations. They provide specialty vehicle insurance, car valuation data, live and digital auctions, and automotive entertainment for enthusiasts globally. Hagerty also operates in Canada and the UK through its Drivers Club community.
This announcement reflects current intentions but involves forward-looking statements subject to risks beyond control. Factors affecting outcomes include competition within the industry and ability to attract members. For more information on financial results or business outlooks, refer to SEC filings.
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