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Bproauto Expands Its Aftermarket Parts Offerings As It Approaches Two Years In North America
bproauto, a prominent supplier of original equipment-backed aftermarket parts, is nearing its second anniversary in North America. Since its launch in January 2023, the company has swiftly broadened its product range and market reach. This expansion ensures customers have access to high-quality, competitively priced parts that are readily available and come with warranty support.
"We set out to redefine the aftermarket parts landscape by bringing quality, reliability and ease of access to our customers," said Dustin Pedley, global head of bproauto. "In less than two years, we have not only met those goals but exceeded them. Our growth has been fueled by a commitment to deliver parts that automotive professionals can trust."
Since its inception, bproauto has significantly expanded its product offerings. The company now provides over 20 categories of automotive parts. These include air and fuel delivery systems, brakes, driveline and axle components, electrical parts, engine filters, HVAC systems, suspension parts and more. Pedley expressed pride in their progress and mentioned plans to introduce new products like ignition coils and collision parts later this year.
bproauto is set to gain further exposure through upcoming media appearances on MotorTrend TV's popular shows "Two Guys Garage" and "Truck U." These appearances will feature bproauto products in vehicle reconditioning projects throughout 2025. Episodes of "Two Guys Garage" showcasing bproauto parts will air in early November, while "Truck U" episodes will begin airing on December 15, 2024.
AAPEX Show Participation
The company is preparing for its second appearance at the Automotive Aftermarket Products Expo (AAPEX) Show in Las Vegas from November 5-7. Attendees visiting booth A3233 can meet Kevin and Willie B from "Two Guys Garage," interact with bproauto specialists, and experience the ease of doing business with the company firsthand. Pedley highlighted AAPEX as a crucial event for connecting with customers and showcasing their extensive product lineup.
Digital Marketing Strategy
bproauto's strong digital presence has been instrumental in its growth. The company runs extensive print and digital advertising campaigns across industry publications like Ratchet + Wrench and Motor Age. Additionally, an intuitive online catalog allows users to search for parts by category or competitor part numbers efficiently.
Distribution Network and Partnerships
bproauto's products are accessible through major platforms such as RepairLink and a network of over 3,000 distribution centers across North America. This widespread availability is supported by an active social media presence on Facebook and LinkedIn, providing customers with updates on products and industry trends.
As bproauto approaches its second year of operations, it remains dedicated to innovation, quality, and customer satisfaction. With plans for further expansion and new product launches ahead, the future looks promising for this rapidly growing brand.
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