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BOSS Teams Up With Aston Martin For A Luxe Capsule Collection Featuring Fernando Alonso
BOSS has unveiled its first capsule collection in collaboration with Aston Martin, ahead of Fall/Winter 2024. This partnership blends heritage, innovation, and contemporary style, marking a new lifestyle venture between the two brands. The collection draws inspiration from both brands' designers and Aston Martin’s high-performance models.
Fernando Alonso, the renowned Aston Martin Aramco Formula One® Team driver and BOSS brand ambassador, stars in the campaign photoshoot and film. He embodies the BOSS brand’s platform "Be Your Own BOSS" and reflects the dynamic spirit of both brands. "I'm proud to front the campaign for the first-ever BOSS x Aston Martin capsule collection. Both BOSS and Aston Martin stand for commitment, innovation, performance – and iconic style. I can't wait for fans to experience the energy that both brands have brought to this collaboration," said Alonso.
The collection features tailored pieces crafted from luxurious, high-performance fabrics like superfine merino-wool jersey and a carbon-fibre and cotton denim blend. Key outerwear styles offer sophistication and functionality. The menswear range is presented in a smart colour palette of white, pale grey, opal green, and dark mink.
Details on garments reflect interior touches from Aston Martin’s models, including quilted leather seats. Zip pullers, cord ends, and snap buttons are inspired by finishes on their high-performance vehicles. A unique cord adjuster takes inspiration from the aluminium oil filler cap available through Aston Martin's bespoke service.
This collaboration delivers two capsule collections annually, showcasing pieces meticulously crafted to meet performance demands while maintaining style. The first collection draws inspiration from Aston Martin’s rich legacy and BOSS’s premium aesthetic, offering a 24/7 lifestyle wardrobe that exemplifies modern sophistication.
Aston Martin contributes prestigious craftsmanship and innovation to the collection. In contrast, BOSS brings traditional tailoring with authenticity and quality. Lightweight materials prevalent in sportscar design crossover into the collection, including carbon fibre taped seams enhancing performance in BOSS’s unmistakable style.
Comprehensive Wardrobe Offerings
The collection includes practical outerwear such as a three-layer bonded wing collar jacket with sealed seams and a three-in-one mac coat with a detachable jacket featuring quilting inspired by Aston Martin’s interiors. Other notable pieces include a bonded hybrid jacket with rib structure and packable hood, a padded barracuda jacket with carbon-fibre print, an invisible water-reactive Aston Martin logo, a calf nappa leather biker jacket with bomber collar, and a matte leather down puffer with Aston Martin trims.
Tops feature easy-care overshirts with performance-inspired mesh details, elevated T-shirts made from breathable merino-wool jersey or luxurious mercerised cotton, and silk-cotton polo shirts. All pieces incorporate nubuck details and high-end logo executions as part of the authentic collection signature.
About Aston Martin Lagonda
Aston Martin aims to be the world’s most desirable ultra-luxury British brand by creating exquisitely addictive performance cars. Founded in 1913 by Lionel Martin and Robert Bamford, it is known globally for style, luxury, performance, and exclusivity. The company combines advanced technology with traditional craftsmanship to produce acclaimed luxury models like Vantage, DB12, DBX707, and its first hypercar Valkyrie.
Aston Martin is committed to sustainability through its Racing.Green strategy. It plans to develop alternatives to internal combustion engines between 2025-2030 using PHEV and BEV technologies. By 2030 it aims for net-zero manufacturing facilities while continuing to produce electric sports cars and SUVs.
About BOSS
BOSS caters to bold individuals who live life on their terms with passion and style. Its collections offer dynamic designs for those who embrace their identity unapologetically: as their own BOSS. The brand provides heritage tailoring alongside casualwear, denim athleisure wear accessories catering to discerning consumers' needs.
BOSS operates over 489 stores worldwide as part of HUGO BOSS Group which positions itself in the premium segment of global apparel markets offering collections across 131 countries at around 7k+ points-of-sale online via hugoboss.com employing approximately 19k employees globally posting sales worth EUR4bn+ FY23 based Metzingen Germany headquarters location media.astonmartin.com/
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