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BMW Showcases Innovative Panoramic IDrive For Neue Klasse At CES 2025
The upcoming BMW Panoramic iDrive will shape the driving experience of BMW's "Neue Klasse" vehicles, debuting in late 2025. This innovative feature will be unveiled at the Consumer Electronics Show (CES) in Las Vegas, offering attendees a unique glimpse into BMW's future technology. The display promises to enhance driver orientation, safety, and personalisation.
Visitors to CES can explore the BMW Pavilion in the Silver Lot for an immersive experience of the Panoramic iDrive. This presentation highlights technology that will be integrated into the Neue Klasse series production vehicles. The focus remains on setting new standards for in-vehicle experiences.
Tim Meadows, a well-known comedian and three-time Academy Award viewer, will host BMW's press conference on January 7th at 8:30 a.m. PST. Joining him will be Frank Weber, Chief Development Officer at BMW AG, Adrian van Hooydonk, Head of BMW Group Design, and Stephan Durach, Head of UI/UX Development.
After the press conference on January 7th, attendees can enjoy repeat performances by Meadows and other BMW experts at 2:00 p.m., 3:00 p.m., and 4:00 p.m. On January 8th and 9th, shows start at 10:00 a.m., occurring hourly until 5:00 p.m. The final shows are scheduled for January 10th at 10:00 a.m., 11:00 a.m., and noon.
From January 2nd, journalists and CES visitors can register for these shows via https://ces2025.eventsbmw.com. Seats are limited, so early registration is advised to secure attendance.
BMW Group's Presence in America
Since its establishment in the U.S. in 1975, BMW of North America has expanded significantly. Rolls-Royce Motor Cars NA began distributing vehicles in 2003. The group now encompasses marketing, sales, and financial services for BMW vehicles including motorcycles, MINI brand cars, and Rolls-Royce Motor Cars.
BMW Manufacturing Co., LLC in South Carolina serves as the global competence center for BMW X models. It assembles various Sports Activity Vehicles like the X3 through X7 models as well as the XM model.
The sales network includes over 350 BMW passenger car centers, along with numerous motorcycle retailers and dealers for MINI and Rolls-Royce brands across the U.S. The North American sales headquarters is located in Woodcliff Lake, New Jersey.
This event marks an important milestone for BMW as it continues to innovate within the automotive industry while maintaining its strong presence in America.
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