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Bentley Americas Partners With Tattoo Artist Bang Bang To Launch Unique Art Car Featuring Magic Ink Technology
Bentley Americas has announced a unique collaboration with renowned tattoo artist Keith "Bang Bang" McCurdy. Known for his work on celebrities, Bang Bang's company, Bang Bang Tattoo, recently introduced Magic Ink. This innovative ink allows tattoos to be turned on and off using specific light wavelengths. The partnership debuted with an art car featuring a UV-activated design during Miami Art Week.
The collaboration between Bentley and Bang Bang highlights the intersection of artistic innovation and luxury automotive design. Bang Bang, along with his team of over 35 artists across 15 countries, captures personal stories through tattoos. This approach mirrors Bentley Mulliner's bespoke vehicle creations, which reflect the passions of their owners. "This is an exciting exploration of the realm of artistic customization in an entirely new medium," said Bang Bang.
During Miami Art Week 2024, Bentley showcased its Art in Motion event. Attendees experienced a multi-sensory display that included projection mapping and UV light installations. A Bentley Bentayga EWB served as the canvas for a collaborative design by Bang Bang and Bentley Mulliner designers. The design was inspired by the contrasts within the Bentley range and this new partnership.
Rich Morris, Design Consultant for Bentley Mulliner, described the car's design elements: "Initially, the car's façade presents harsh, tessellated shapes on the bonnet." These shapes represent tension at the start of a journey. As one moves along the car, these shapes transition into a fluid pattern along the sides, evoking water droplets and creating Bentley's signature Azure diamond motif.
The influence of Bang Bang adds dynamic energy reminiscent of Bentley's performance-focused Speed range. During the reveal, ultraviolet lights illuminated bold artwork symbolising unleashed potential. This vivid depiction complements Bentley's design by occupying negative spaces, creating harmony between tranquility and vigor.
Personalised Expression
Together, Bentley and Bang Bang redefine customisation by merging artistic innovation with automotive excellence. Clients can incorporate personal stories into a one-of-a-kind Bentley. From cherished memories to iconic imagery, this collaboration allows individuals to transform a Bentley into a drivable expression of personal identity.
Mike Rocco, President and CEO of Bentley Americas, remarked: "Bentley has always pushed the boundaries to deliver the ultimate in craftsmanship." He added that this introduction with Bang Bang showcases their commitment to blending artistry and ingenuity in bespoke luxury.
This collaboration sets a new standard for future innovations by capturing elegance and dynamic energy in one vehicle. The next iteration of Bentley x Bang Bang is scheduled for release in 2025.
About Keith 'Bang Bang' McCurdy
Keith 'Bang Bang' McCurdy is recognised as one of the world's most famous tattoo artists by Vogue. His work includes tattoos for celebrities like Rihanna, LeBron James, Selena Gomez, Cara Delevingne, and Justin Bieber. His company bridges fashion and tattoo art through unique storytelling abilities that foster meaningful collaborations with clients.
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