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ATG And Mad Devs Forge Partnership, Slashing Dealer Costs With Cloud-Based System
In a strategic move to enhance the automotive retail experience, Automotive Transformation Group (ATG) has joined forces with Mad Devs to introduce a revolutionary product, NetDirector® iConvert. This collaboration marks a significant step towards streamlining dealership operations and reducing overhead costs through innovative cloud-based solutions. The partnership leverages Mad Devs' expertise in software development, particularly with their iTrackLEADS and iStoreDOCS applications, which have already facilitated substantial savings for dealers.
Set to launch in the summer of 2024, NetDirector® iConvert is designed to integrate flawlessly with ATG's existing My Account feature and other efficiency tools like iStoreDocs. This integration aims to simplify the car-buying process, making it more efficient and user-friendly for customers. ATG's research underscores the need for such a solution, revealing that dealers typically navigate between 6-10 different systems during a sale. This not only complicates the process but also heightens the risk of lead loss and compliance issues.
The financial benefits of moving away from traditional paper-based processes are significant. Mad Devs' iStoreDocs has shed light on the costs associated with physical document storage, estimating expenses of £8-10 per deal file on materials like paper and ink, as well as storage and staff time. By digitizing these processes, dealerships can achieve up to 65% in savings, a figure that ATG has already begun to realize through its initial adoption of Mad Devs' software solutions.
The Fusion Suite: A Comprehensive Solution
Launched in May 2023, the Fusion Suite by ATG encompasses proactive lead management and cloud-based document storage solutions. This suite has been instrumental in enhancing customer engagement and lifetime value. The positive consumer response is evident, with 88% interaction reported on their consumer-facing portal. The upcoming NetDirector® iConvert aims to build on this success by offering an omnichannel solution that allows customers seamless access to their accounts without the need for separate logins.
The partnership between ATG and Mad Devs is poised to drive significant improvements in operational efficiency, cost reduction, and customer loyalty within the automotive retail sector. By addressing the challenges of system fragmentation and inefficient document handling, this collaboration is set to transform the dealership landscape. As the automotive industry continues to evolve, initiatives like these are crucial for retailers looking to stay competitive and meet the changing needs of consumers.
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