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Automobili Lamborghini And Lavazza Announce Exclusive Partnership Celebrating Italian Excellence
On 11 June 2024, Automobili Lamborghini and Lavazza, two prominent Italian brands, announced a new partnership at Lamborghini’s headquarters in Sant’Agata Bolognese. This collaboration aims to highlight their shared commitment to quality and excellence, while promoting Italian craftsmanship on the global stage.
Automobili Lamborghini, renowned for its luxury super sports cars, and Lavazza, a leading coffee manufacturer, will engage in a series of events and initiatives. These activities will showcase their products and dedication to providing unique experiences. Lavazza will participate in Lamborghini events worldwide, offering attendees the opportunity to enjoy premium coffee.
Visitors to the Automobili Lamborghini Museum will also benefit from this partnership. They will have the chance to savour Lavazza coffee while exploring iconic car models. Additionally, Lamborghini employees will have access to a dedicated area for high-quality coffee breaks.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed his enthusiasm for the collaboration: "We are delighted to announce our collaboration with Lavazza, uniting two Italian excellences in a common project. Automobili Lamborghini has always been committed to ensuring a quality experience for everyone who approaches the brand."
Antonio Baravalle, CEO of Lavazza, echoed this sentiment: "This partnership represents a special moment for two companies that have always aimed for excellence. The affinities between Lavazza and Automobili Lamborghini are many: both are ambassadors of Italian style around the world."
About Automobili Lamborghini
Founded in 1963 in Sant’Agata Bolognese near Bologna, Automobili Lamborghini is an iconic name in luxury super sports car production. The company has produced legendary models like the Miura, Countach, and Aventador. Its current range includes the Huracán, Urus (the world’s first super SUV), and Revuelto (the first V12 HPEV - High Performance Electrified Vehicle).
With approximately 2,400 employees and a network of 184 dealers in 54 countries, Automobili Lamborghini delivered over 10,000 vehicles in 2023. The company is committed to sustainability through its "Direzione Cor Tauri" program, aiming for complete hybridization of its range by the end of 2024.
About Lavazza
Established in Turin in 1895, Lavazza is an Italian coffee manufacturer owned by the founding family for four generations. The Group has a turnover exceeding €3 billion and operates in 140 markets with eight production facilities across five countries. Employing approximately 5,500 staff globally, Lavazza produces over 30 billion cups of coffee annually.
Lavazza’s success is built on continuous growth and innovation. The company has revolutionised coffee culture through investments in Research and Development. It focuses on economic, social, and environmental sustainability as part of its business strategy.
This partnership between Automobili Lamborghini and Lavazza underscores their mutual dedication to excellence and innovation. By combining their strengths, they aim to offer unparalleled experiences that reflect the best of Italian craftsmanship.
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